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Asus Zenphone 3: Specifications, pricing and Australian availability



Asus has announced three new premium Android smartphones at Computex targeting the high-end market with mid-range price points.

At the Computex trade show in Taiwan, it’s more usual to see a new graphics card or laptop than it is a new smartphone, but that doesn’t mean it never happens. Alongside a new domestic robot appliance ("Zenbo") and new 2-in-1 Windows Transformer tablets, Asus has also announced three new Android smartphones.

The Zenfone 3 is the effective baby of the group, although that seems like a misnomer for a phone with a 5.5 inch screen, Snapdragon 625 processor and 4GB of RAM. The Zenfone 3 Deluxe ups the ante with a 5.7 inch display, 6GB of RAM and the Snapdragon 820 found in phones such as the HTC 10 and LG G5. The Zenfone 3 Ultra is the largest of the range with the biggest battery, but it’s actually less computationally powerful than the Deluxe, featuring a 6.8 inch display, Snapdragon 652 processor and 4GB of RAM.
Asus hasn’t formally announced Australian availability yet for the new phones, and Australia isn’t typically a market where it directly offers handsets. That being said it’s likely that at least one direct importer will offer the Zenfone 3 range when they become available later this year.
It’s expected that the Zenfone 3 will cost from US$249 depending on specifications, while the Zenfone 3 Deluxe will sell from US$499 and the Zenfone 3 Ultra will retail starting at around US$479. At current conversion rates and applying GST, that would equate to around $380, $765 and $735 respectively, which is aggressive pricing, especially for the Zenfone 3 Deluxe.

Here’s how the specifications for the three new phones compare:

Asus Zenfone 3Asus Zenfone 3 DeluxeAsus Zenfone 3 Ultra
OSAndroid 6.0Android 6.0Android 6.0
Screen size5.5in5.7in6.8in
Display density400386323
ProcessorSnapdragon 625Snapdragon 820Snapdragon 625
Rear camera16MP23MP23MP
Front camera8MP8MP8MP
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