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Boxing Day blowout: Shoppers set to spend $2.3 billion on sales


Millions of Aussies are set to shop the Boxing Day sales this year, according to new research by Finder.

A Finder survey of 1,039 respondents revealed almost 1 in 3 (32%) Australians – equivalent to 6.5 million people – plan to shop the Boxing Day sales.

Those who will shop are expected to fork out $356 each – totalling a whopping $2.31 billion across Australia.

Spending is more common among gen Y ($432) and gen X ($354), while gen Z ($292) and baby boomers ($208) will remain more vigilant with their money.

The research found women ($395) plan to splash out more than men ($312) on the sales.

Chris Jager, shopping expert at Finder, said Boxing Day is one of the most highly anticipated sales events following Black Friday.

"We're expecting to see a plethora of discounts both in-store and online.

"Many will be looking to the sales to save on things they've had their eye on or missed out on over Black Friday."

Finder's research reveals 1 in 3 (34%) Australians felt overwhelmed by the recent sale events.

The data shows 1 in 4 (24%) found the swarm of texts and emails unbearable.

Almost 1 in 10 (9%) admitted they were swept up in the frenzy and made impulse purchases they shouldn't have.

That's 1.8 million people who were prompted to spend frivolously on the sales events.

Jager said shopping fatigue is starting to set in.

"Shoppers have been bombarded with texts and emails for months on end leading up to all the major sale events.

"Aussies are spending more than they had initially set out to do, due to fear of missing out.

"It's important to remember that just because there's a sale on doesn't mean you have to spend.

"If there's nothing you have your heart set on, save your money and yourself from a New Year debt hangover," Jager said.

How much do you plan to spend on Boxing Day?
Average Australian shopper$356
Nationwide spend$2.31 billion
Source: Finder survey of 328 respondents who plan to shop the Boxing Day sales, December 2023
Have you felt overwhelmed by the sales events? (e.g. Black Friday)
Yes, I got swept up and made purchases I shouldn't have9%
Yes, sales texts and emails were very overwhelming24%
Source: Finder survey of 1,039 respondents, December 2023

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