Here's how and when to land the best bargains this Amazon Prime Day.
The EOFY sales haven't even finished yet, but the next major shopping event is already on the horizon.
From 8 July, Amazon Prime customers can score huge discounts across thousands of tech, gaming, fashion, beauty and home products during a 7-day sale known as Prime Day.
Amazon is tipping Prime Day 2025 to be its biggest sale ever - and that includes Black Friday.
Let's delve into what we currently know about Amazon Prime Day 2025, including early-bird deals you can get right now.
Deal
FREE 30-day trial for Amazon Prime
Enjoy Prime benefits including fast, free delivery, great entertainment, exclusive early access to deals and more. T&Cs apply.
Amazon Prime Day is set to take place on 8-14 July, giving you 7 days filled with incredible deals to look forward to.
What's it all about?
During Amazon Prime Day, exclusive discounts are made available to Amazon Prime subscribers across the entire website. Frequently, these prices reach all-time lows for various products.
It is essentially Amazon's answer to Black Friday, with most retailers and brands actively participating in the sale.
There's a catch though: to get the deals, you need an Amazon Prime membership. If you haven't done so already, now is a great time to get a free 30-day trial.
Deal
FREE 30-day trial for Amazon Prime
Enjoy Prime benefits including fast, free delivery, great entertainment, exclusive early access to deals and more. T&Cs apply.
Joining via the link above will allow you to grab Prime Day deals without paying anything extra (provided you cancel your membership within 30 days.)
What kind of deals can you expect to see?
This question invites speculation, but one thing is for sure: Amazon's own products, such as Echo smart speakers, Kindle ereaders and Fire TV Stick streaming devices are likely to receive significant price cuts.
At a recent media event, Amazon revealed some of the brands that will be available during the sale. This included Dyson, PlayStation, adidas, LEGO, Sodastream, Anker, ecovacs, The North Face, L'Oréal Paris and Bissel.
Confirmed brands include the following:
Dyson
PlayStation
adidas
Ecovacs
LEGO
Instant Pot
Sodastream
Anker
The North Face
L'Oréal Paris
Bissel
Cocobella
Logitech
The North Face
We predict there will be a price-cut for the Meta Quest virtual reality headset, but nothing is confirmed yet.
If past sales are anything to go by, you can also expect discounts of up to 40% on leading shoe brands including Nike, Vans and New Balance.
No matter what product category you've had your eye on, chances are it will be represented on Amazon Prime Day.
What is Amazon Prime?
Amazon Prime is a premium membership to the Amazon marketplace that provides a wide range of perks and benefits, including:
Free 2-day domestic delivery
Free same-day delivery in select areas
Free Standard International Delivery on eligible orders over $49
Prime Video: A Netflix-style streaming service with thousands of titles
Amazon Music: A Spotify competitor boasting 2 million songs
Prime Reading: Free access to thousands of ebooks, short stories, comics and children's books via the Kindle Store
Prime Gaming: Free access to a selection of PC games, with more added every month
An Amazon Prime subscription in Australia now costs $9.99 per month, or $79 per year.
When it launched in Australia, Amazon Prime only cost $4.99 per month.
Nevertheless, the service remains highly affordable compared to in the USA where customers pay US$14.99 - the equivalent of around $23 AUD.
Amazon Prime Day officially kicks off on 8 July, but there are already stacks of early-bird deals available. Use the search box below to find specific brands or products,
Grab up to 47% discount and FREE delivery on select luggage and duffel bags from top brands such as Samsonite, Wanderlite, American Tourister, Rockland and more at Amazon. While stocks last. T&Cs, exclusions apply.
Enjoy FREE delivery on eligible DoorDash orders and other DashPass benefits with a FREE 2-year DashPass membership on Amazon. Valid for new and current Prime members. T&Cs apply.
Get up to 69% off NBA 2K23, Dead Space, The Last Of Us, Hogwarts Legacy, Call of Duty: Modern Warfare 2 and more at Amazon. Hurry, while stocks last. T&Cs apply.
Save 35% on the JELLYPIG Cordless Vacuum Cleaner, a lightweight stick vacuum designed to make everyday cleaning quick and effortless. Powered by a high-performance motor with up to 45KPa suction and up to 55 minutes of runtime, it easily picks up dust, debris, and pet hair from carpets and hard floors. Valid for a limited time only. T&Cs apply.
Beat the heat without breaking the bank-Amazon is offering up to 50% off on a wide range of portable air conditioners. From compact coolers to high-powered units, it's the perfect time to upgrade your comfort at a fraction of the price on Amazon's deals page. Limited time offer. T&Cs apply.
Get 25% off Johnnie Walker Blue Label Scotch Whisky (700ml), a velvety blend of hand-selected, aged whiskies with notes of honey, hazelnut, dark chocolate, and a luxuriously smoky finish. This gold medal–winning icon is crafted from only 1 in 10,000 casks. Limited-time offer. T&Cs apply.
Shop air fryers at Amazon from top selling and high rated brands like Ninja, Cuisinart, Instant Pot, Oster, Midea and more with prices starting from just $34.99. Uses significantly less oil than deep frying, reducing fat and calorie intake. Cooks food faster than traditional ovens due to the concentrated heat and air circulation. T&Cs apply.
Save $200 on the ECOVACS DEEBOT T50 Omni Robotic Vacuum, a powerful all-in-one robot that vacuums and mops with up to 15,000Pa suction for deep, thorough cleaning. Its smart AI navigation and self-maintaining OMNI station handle tasks like auto-emptying, mop washing, and drying, making home cleaning almost completely hands-free. Valid for a limited time only. T&Cs apply.
Deal
50% off ECOVACS DEEBOT T30S Pro Robot Vacuum at Amazon
Save big with 50% off the ECOVACS DEEBOT T30S Pro Robot Vacuum and Mop, a powerful all-in-one cleaning robot designed for effortless home maintenance. Featuring up to 11,000Pa suction, AI-powered navigation, and advanced mopping technology, it automatically vacuums and scrubs floors for a deeper, smarter clean. Valid for a limited time only. T&Cs apply.
Chris Jager is the lead shopping editor at Finder, specialising in consumer technology and hunting down the best deals. With over 15 years of experience as a full-time journalist, Chris has provided expertise to many leading technology publications, including PC World, Australian Gamepro, Good Gear Guide, ARN, IT News, PC Authority, CRN, GameSpy, Gizmodo, Business Insider, MSN, Kotaku, Lifehacker Australia, Sydney Morning Herald and The Age.
Before joining Finder, Chris was the editor of Lifehacker Australia for five years. He has a Bachelor of Communications in Journalism from the University of Western Sydney. Outside of Finder, you'll find him playing with retro 80s computers while juggling 3 TikTok-obsessed daughters.
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