Here's how and when to land the best bargains this Amazon Prime Day.
The EOFY sales haven't even finished yet, but the next major shopping event is already on the horizon.
From 8 July, Amazon Prime customers can score huge discounts across thousands of tech, gaming, fashion, beauty and home products during a 7-day sale known as Prime Day.
Amazon is tipping Prime Day 2025 to be its biggest sale ever - and that includes Black Friday.
Let's delve into what we currently know about Amazon Prime Day 2025, including early-bird deals you can get right now.
Deal
FREE 30-day trial for Amazon Prime
Enjoy Prime benefits including fast, free delivery, great entertainment, exclusive early access to deals and more. T&Cs apply.
Amazon Prime Day is set to take place on 8-14 July, giving you 7 days filled with incredible deals to look forward to.
What's it all about?
During Amazon Prime Day, exclusive discounts are made available to Amazon Prime subscribers across the entire website. Frequently, these prices reach all-time lows for various products.
It is essentially Amazon's answer to Black Friday, with most retailers and brands actively participating in the sale.
There's a catch though: to get the deals, you need an Amazon Prime membership. If you haven't done so already, now is a great time to get a free 30-day trial.
Deal
FREE 30-day trial for Amazon Prime
Enjoy Prime benefits including fast, free delivery, great entertainment, exclusive early access to deals and more. T&Cs apply.
Joining via the link above will allow you to grab Prime Day deals without paying anything extra (provided you cancel your membership within 30 days.)
What kind of deals can you expect to see?
This question invites speculation, but one thing is for sure: Amazon's own products, such as Echo smart speakers, Kindle ereaders and Fire TV Stick streaming devices are likely to receive significant price cuts.
At a recent media event, Amazon revealed some of the brands that will be available during the sale. This included Dyson, PlayStation, adidas, LEGO, Sodastream, Anker, ecovacs, The North Face, L'Oréal Paris and Bissel.
Confirmed brands include the following:
Dyson
PlayStation
adidas
Ecovacs
LEGO
Instant Pot
Sodastream
Anker
The North Face
L'Oréal Paris
Bissel
Cocobella
Logitech
The North Face
We predict there will be a price-cut for the Meta Quest virtual reality headset, but nothing is confirmed yet.
If past sales are anything to go by, you can also expect discounts of up to 40% on leading shoe brands including Nike, Vans and New Balance.
No matter what product category you've had your eye on, chances are it will be represented on Amazon Prime Day.
What is Amazon Prime?
Amazon Prime is a premium membership to the Amazon marketplace that provides a wide range of perks and benefits, including:
Free 2-day domestic delivery
Free same-day delivery in select areas
Free Standard International Delivery on eligible orders over $49
Prime Video: A Netflix-style streaming service with thousands of titles
Amazon Music: A Spotify competitor boasting 2 million songs
Prime Reading: Free access to thousands of ebooks, short stories, comics and children's books via the Kindle Store
Prime Gaming: Free access to a selection of PC games, with more added every month
An Amazon Prime subscription in Australia now costs $9.99 per month, or $79 per year.
When it launched in Australia, Amazon Prime only cost $4.99 per month.
Nevertheless, the service remains highly affordable compared to in the USA where customers pay US$14.99 - the equivalent of around $23 AUD.
Amazon Prime Day officially kicks off on 8 July, but there are already stacks of early-bird deals available. Use the search box below to find specific brands or products,
Save $79 on the Apple iPad Air (M3, 11-inch) at Amazon. Powered by the M3 chip, this model is up to 2x faster than its predecessor and fully supports Apple Intelligence. It features a Liquid Retina display, a landscape 12MP Center Stage camera for better video calls, and Wi-Fi 6E. With 128GB of storage and all-day battery life, it’s a high-performance, portable powerhouse for both work and creativity. T&Cs apply.
Enjoy FREE delivery on eligible DoorDash orders and other DashPass benefits with a FREE 2-year DashPass membership on Amazon. Valid for new and current Prime members. T&Cs apply.
Save 32% on the Bose QuietComfort Ultra Headphones at Amazon. These flagship over-ear headphones feature breakthrough Immersive Audio for a spatialized listening experience and world-class noise cancellation that adapts to your surroundings. With up to 24 hours of battery life and a premium, comfortable design, it's the perfect chance to secure Bose's top-tier audio technology at a deep discount. T&Cs apply.
Deal
55% off Anker 622 Magnetic Power Bank (MagGo), 5,000mAh
Save 55% on the Anker 622 Magnetic Power Bank (MagGo) at Amazon. This ultra-slim 5,000mAh portable charger features a built-in foldable kickstand for easy viewing and a side-mounted USB-C port for simultaneous charging. Valid for a limited time only. T&Cs apply.
Save 25% on the Apple iPad Air (M3) 11-inch at Amazon. Supercharged by the M3 chip, this model is built for Apple Intelligence and features a brilliant Liquid Retina display, a landscape 12MP front camera, and blazing-fast Wi-Fi 6E. Valid for a limited time only. T&Cs apply.
Deal
41% off dreame L40 Ultra AE Robot Vacuum and Mop Combo
Save 41% on the dreame L40 Ultra AE Robot Vacuum and Mop Combo at Amazon. This flagship-grade cleaner features a massive 19,000Pa suction power and the specialized TriCut brush to eliminate hair tangles automatically. With its 75°C hot water self-cleaning dock, MopExtend technology for edge-to-edge cleaning, and advanced 3D obstacle avoidance, it offers a truly hands-free experience for up to 100 days. T&Cs apply.
Save $220 on the Apple Watch Series 11 (GPS + Cellular) 42mm at Amazon. This premium model features a polished Gold Titanium case and a matching Milanese Loop, offering a sophisticated look with aerospace-grade durability. It introduces groundbreaking health features like hypertension notifications and a dedicated Sleep Score, alongside 5G connectivity and an ultra-bright Always-On Retina display. T&Cs apply.
Save 41% on the Renpho Neck & Back Massager with Heat at Amazon. This powerful shiatsu massager features 8 deep-kneading nodes that simulate a professional manual massage to melt away tension in your neck, shoulders, and lower back. With three adjustable intensities, a soothing integrated heat function, and a 15-minute auto-timer. T&Cs apply.
Shop air fryers at Amazon from top selling and high rated brands like Ninja, Cuisinart, Instant Pot, Oster, Midea and more with prices starting from just $34.99. Uses significantly less oil than deep frying, reducing fat and calorie intake. Cooks food faster than traditional ovens due to the concentrated heat and air circulation. T&Cs apply.
Get up to 69% off NBA 2K23, Dead Space, The Last Of Us, Hogwarts Legacy, Call of Duty: Modern Warfare 2 and more at Amazon. Hurry, while stocks last. T&Cs apply.
Grab up to 34% discount and FREE delivery on select luggage and duffel bags from top brands such as Samsonite, Wanderlite, American Tourister, Rockland and more at Amazon. While stocks last. T&Cs, exclusions apply.
Save 25% on the DJI Osmo Nano Standard Combo (64GB) at Amazon. This ultra-compact POV camera features a powerful 1/1.3-inch sensor that delivers professional-grade 4K/60fps video and stunning low-light performance. Its unique modular design includes a tiny 52g camera and a multifunctional Vision Dock with an OLED touchscreen for remote control and live viewing. T&Cs apply.
Deal
42% off d'Alba Italian White Truffle First Spray Serum
Save 42% on the d’Alba Italian White Truffle First Spray Serum (100ml) at Amazon. This viral K-Beauty "flight attendant spray" is a bi-phase mist that combines a nutrient-rich serum with a layer of botanical oils. Infused with premium Italian white truffles and avocado oil, it delivers an instant "glass skin" glow while deeply hydrating and improving skin elasticity. T&Cs apply.
Save 49% on the JISULIFE Handheld Portable Turbo Fan at Amazon. This powerful pocket-sized fan features a patented turbocharger design that compresses and accelerates airflow for a much stronger breeze than standard handheld models. With a 4000mAh battery providing up to 16 hours of cooling and five adjustable speed settings, it is a versatile travel essential for concerts, camping, or commuting in the summer heat. T&Cs apply.
Shop for gift cards for any occasion from a wide selection of brands, including Amazon, Apple, and more with prices starting from just $10. T&Cs apply.
Save 25% on the Anker Nano Portable Charger at Amazon. Designed for ultimate convenience, this pocket-sized 5,000mAh power bank features a built-in MFi-certified Lightning connector, allowing you to charge your iPhone 14 or earlier without carrying extra cables. It delivers a reliable 12W boost to keep your device going through long commutes or busy days, all in a sleek, lipstick-sized design. T&Cs apply.
Save 18% on the LEGO Harry Potter Hogwarts Castle (71043) at Amazon Australia. This massive 6,020-piece microscale masterpiece features the Great Hall with moving staircases, the Chamber of Secrets with the Basilisk, and Hagrid’s Hut. The set includes 4 exclusive minifigures of the Hogwarts founders and 27 microfigures, making it the ultimate centerpiece for any Wizarding World collection. T&Cs apply.
Shop and get the Joseph Joseph M-Cuisine Microwave Rice and Grain Cooker with a 2-litre capacity for only $39 at Amazon. Hurry while stocks last. T&Cs apply.
Deal
27% off Breville the Smart Grinder Pro Coffee Grinder
Shop and get 27% off Breville the Smart Grinder Pro Coffee Grinder only at Amazon. Popular and versatile home grinder known for its user-friendly features and consistent grinding capabilities across various brew methods. Automatically adjusts the dose when you change the grind size, ensuring a precise amount of coffee grounds every time. Hurry while stocks last. T&Cs apply.
Get 15% off the Garmin vívoactive® 5, a sleek smartwatch with a vibrant AMOLED display, up to 11 days of battery life, and wellness tools like Body Battery™, sleep coaching, and over 30 sports apps. Designed for comfort and confidence from morning meetings to evening workouts. Limited-time offer, Terms & Conditions apply.
Get 31% off Pokémon Assorted Cards 50 Pieces, now just $10.99 (RRP $16). Each pack includes a variety of authentic Pokémon cards, perfect for expanding your collection or trading with friends. Order today on Amazon and boost your deck with new Pokémon cards. T&Cs apply.
Say goodbye to fuzz and pilling with the Versuni Philips Lint Shaver - now just $17 with 15% off on Amazon. Designed for effortless fabric care, this compact tool restores your clothes in seconds for a fresh, polished look. Limited time offer. T&Cs apply.
Chris Jager is the lead shopping editor at Finder, specialising in consumer technology and hunting down the best deals. With over 15 years of experience as a full-time journalist, Chris has provided expertise to many leading technology publications, including PC World, Australian Gamepro, Good Gear Guide, ARN, IT News, PC Authority, CRN, GameSpy, Gizmodo, Business Insider, MSN, Kotaku, Lifehacker Australia, Sydney Morning Herald and The Age.
Before joining Finder, Chris was the editor of Lifehacker Australia for five years. He has a Bachelor of Communications in Journalism from the University of Western Sydney. Outside of Finder, you'll find him playing with retro 80s computers while juggling 3 TikTok-obsessed daughters.
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