Here's how and when to land the best bargains this Amazon Prime Day.
The EOFY sales haven't even finished yet, but the next major shopping event is already on the horizon.
From 8 July, Amazon Prime customers can score huge discounts across thousands of tech, gaming, fashion, beauty and home products during a 7-day sale known as Prime Day.
Amazon is tipping Prime Day 2025 to be its biggest sale ever - and that includes Black Friday.
Let's delve into what we currently know about Amazon Prime Day 2025, including early-bird deals you can get right now.
Deal
FREE 30-day trial for Amazon Prime
Enjoy Prime benefits including fast, free delivery, great entertainment, exclusive early access to deals and more. T&Cs apply.
Amazon Prime Day is set to take place on 8-14 July, giving you 7 days filled with incredible deals to look forward to.
What's it all about?
During Amazon Prime Day, exclusive discounts are made available to Amazon Prime subscribers across the entire website. Frequently, these prices reach all-time lows for various products.
It is essentially Amazon's answer to Black Friday, with most retailers and brands actively participating in the sale.
There's a catch though: to get the deals, you need an Amazon Prime membership. If you haven't done so already, now is a great time to get a free 30-day trial.
Deal
FREE 30-day trial for Amazon Prime
Enjoy Prime benefits including fast, free delivery, great entertainment, exclusive early access to deals and more. T&Cs apply.
Joining via the link above will allow you to grab Prime Day deals without paying anything extra (provided you cancel your membership within 30 days.)
What kind of deals can you expect to see?
This question invites speculation, but one thing is for sure: Amazon's own products, such as Echo smart speakers, Kindle ereaders and Fire TV Stick streaming devices are likely to receive significant price cuts.
At a recent media event, Amazon revealed some of the brands that will be available during the sale. This included Dyson, PlayStation, adidas, LEGO, Sodastream, Anker, ecovacs, The North Face, L'Oréal Paris and Bissel.
Confirmed brands include the following:
Dyson
PlayStation
adidas
Ecovacs
LEGO
Instant Pot
Sodastream
Anker
The North Face
L'Oréal Paris
Bissel
Cocobella
Logitech
The North Face
We predict there will be a price-cut for the Meta Quest virtual reality headset, but nothing is confirmed yet.
If past sales are anything to go by, you can also expect discounts of up to 40% on leading shoe brands including Nike, Vans and New Balance.
No matter what product category you've had your eye on, chances are it will be represented on Amazon Prime Day.
What is Amazon Prime?
Amazon Prime is a premium membership to the Amazon marketplace that provides a wide range of perks and benefits, including:
Free 2-day domestic delivery
Free same-day delivery in select areas
Free Standard International Delivery on eligible orders over $49
Prime Video: A Netflix-style streaming service with thousands of titles
Amazon Music: A Spotify competitor boasting 2 million songs
Prime Reading: Free access to thousands of ebooks, short stories, comics and children's books via the Kindle Store
Prime Gaming: Free access to a selection of PC games, with more added every month
An Amazon Prime subscription in Australia now costs $9.99 per month, or $79 per year.
When it launched in Australia, Amazon Prime only cost $4.99 per month.
Nevertheless, the service remains highly affordable compared to in the USA where customers pay US$14.99 - the equivalent of around $23 AUD.
Amazon Prime Day officially kicks off on 8 July, but there are already stacks of early-bird deals available. Use the search box below to find specific brands or products,
Save 41% off the Logitech M720 Triathlon Wireless Mouse at Amazon, now for just $59 (RRP of $99.95). Built for multi-device power users, this mouse can pair with up to 3 computers and switch between them instantly with the touch of a button. It features hyper-fast scrolling, an ergonomic rubber design, and an incredible battery life of up to 24 months on a single AA battery. T&Cs apply.
Save 59% on the UGREEN MagSafe Power Bank (10000mAh) at Amazon. This slim magnetic battery pack is designed for the iPhone 12 through to the latest iPhone 17 series, providing a secure 10N magnetic attachment that allows for one-handed use while charging. It offers a versatile "dual-mode" charging experience, supporting both 7.5W wireless MagSafe charging and faster 20W wired PD charging via USB-C. T&Cs apply.
Save 42% off the Soundcore by Anker Q20i Hybrid ANC Headphones in Pink at Amazon. These wireless over-ear headphones deliver Hi-Res Audio and powerful bass, featuring hybrid ANC technology that reduces ambient noise by up to 90%. With an impressive 40-hour battery life in ANC mode, a transparency mode for hearing your surroundings, and full app support for EQ customisation. T&Cs apply.
Enjoy FREE delivery on eligible DoorDash orders and other DashPass benefits with a FREE 2-year DashPass membership on Amazon. Valid for new and current Prime members. T&Cs apply.
Get up to 69% off NBA 2K23, Dead Space, The Last Of Us, Hogwarts Legacy, Call of Duty: Modern Warfare 2 and more at Amazon. Hurry, while stocks last. T&Cs apply.
Grab up to 34% discount and FREE delivery on select luggage and duffel bags from top brands such as Samsonite, Wanderlite, American Tourister, Rockland and more at Amazon. While stocks last. T&Cs, exclusions apply.
Save 50% off the Tommy Hilfiger Baker Men's Watch at Amazon, now priced at $164.50 (RRP $329). This sophisticated timepiece features a 44mm stainless steel case with a minimalist blue sunray dial and iconic Tommy Hilfiger branding. It comes equipped with a stainless steel strap, dependable quartz movement, and 50-meter water resistance, making it a versatile accessory for both professional and casual wear. T&Cs apply.
Save up to 47% off on Anua products at Amazon, including favorites like the Azelaic Acid 10 Hyaluron Redness Soothing Serum, 10% Niacinamide + 4% TXA Serum, and Salmon DNA PDRN Serum Spray. It’s the perfect time to refresh your skincare routine with high-performance formulas at unbeatable prices. Valid for a limited time only. T&Cs apply.
Save $332 off the Apple MacBook Air (15-inch, M4) at Amazon, now priced at $1,767 (RRP of $2,099). This powerful machine features the latest M4 chip with a 10-core CPU and 10-core GPU, paired with 16GB of unified memory for smooth multitasking and Apple Intelligence. The 15.3-inch Liquid Retina display provides vibrant visuals, while the incredibly thin design houses a 1080p FaceTime HD camera, MagSafe 3 charging, and a battery that lasts up to 18 hours. T&Cs apply.
Save 44% off the Fretta Cold Press Juicer (F6000) at Amazon, now priced at $139.99 (RRP $249.99). This powerful 250W masticating juicer features an extra-wide 135mm chute and a massive 1.8L self-feeding hopper, allowing you to juice whole fruits and vegetables with virtually no prep time. Its slow-speed cold press technology operates at 80 RPM to minimise oxidation and maximise nutrient yield, while the BPA-free, blade-less design makes it quiet and safe for family use. T&Cs apply.
Save 46% off the Ninja XXXL FlexDrawer Air Fryer at Amazon, now priced at $244.80 (RRP $449.99). This versatile cooker features the MegaZone drawer, which you can use as one massive 10.4L space for whole chickens or split into two 5.2L zones with the removable divider. It offers 7-in-1 functionality, including Air Fry, Roast, and even a Proof setting for dough—and uses DualZone Technology to ensure two different foods finish cooking at the same time. T&Cs apply.
Shop air fryers at Amazon from top selling and high rated brands like Ninja, Cuisinart, Instant Pot, Oster, Midea and more with prices starting from just $34.99. Uses significantly less oil than deep frying, reducing fat and calorie intake. Cooks food faster than traditional ovens due to the concentrated heat and air circulation. T&Cs apply.
Get 25% off Johnnie Walker Blue Label Scotch Whisky (700ml), a velvety blend of hand-selected, aged whiskies with notes of honey, hazelnut, dark chocolate, and a luxuriously smoky finish. This gold medal–winning icon is crafted from only 1 in 10,000 casks. Limited-time offer. T&Cs apply.
Deal
Nintendo Switch OLED Model in Mario Red Edition from $615.95
Beat the heat without breaking the bank-Amazon is offering up to 50% off on a wide range of portable air conditioners. From compact coolers to high-powered units, it's the perfect time to upgrade your comfort at a fraction of the price on Amazon's deals page. Limited time offer. T&Cs apply.
Deal
Coffee machines, espresso & cappuccino starting from $17.97
Chris Jager is the lead shopping editor at Finder, specialising in consumer technology and hunting down the best deals. With over 15 years of experience as a full-time journalist, Chris has provided expertise to many leading technology publications, including PC World, Australian Gamepro, Good Gear Guide, ARN, IT News, PC Authority, CRN, GameSpy, Gizmodo, Business Insider, MSN, Kotaku, Lifehacker Australia, Sydney Morning Herald and The Age.
Before joining Finder, Chris was the editor of Lifehacker Australia for five years. He has a Bachelor of Communications in Journalism from the University of Western Sydney. Outside of Finder, you'll find him playing with retro 80s computers while juggling 3 TikTok-obsessed daughters.
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