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Sophie Wallis

Sophie Wallis

Analyst

Sophie Wallis is an insights analyst with a passion for data storytelling. She spends her time turning complex data into digestible stories and uncovering new consumer trends. When she isn't working, you'll find her planning her next overseas holiday or bingeing on a big novel. Sophie has a Bachelor of Economics from the University of Melbourne.

Latest articles by Sophie Wallis

3 articles written by this author

Online shopping statistics 2024

Australians have come to love the convenience of shopping online. The average Aussie spends $208 and 4 hours online shopping each week.

Sophie Wallis 30 January 2024
Online shopping statistics 2024

The most watched TV broadcasts in Australia in the 21st century

Australia is a nation of sports lovers and reality TV addicts. Find out Australia's most watched broadcasts.

Sophie Wallis 18 June 2021
The most watched TV broadcasts in Australia in the 21st century

Black Friday statistics 2023

Global shopping phenomenon Black Friday falls on 24 November this year. How many Australians plan to take part?

Sophie Wallis 22 November 2019
Black Friday statistics 2023
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