Our editorial team selected the products on this list based on actual customer reviews on ProductReview.com.au and Google. For each category, we carefully selected parameters based on our research and identified the wine clubs and subscription services with the highest review score within those parameters.
Looking to sign up for a wine subscription service but don't know where to start? For our money, it's hard to go past Good Pair Days. Not only does it offer customisable plans designed to suit your taste, but you also get handy extras like food pairings and matching recipes.
It's also picked up plenty of positive ratings from Aussie drinkers. With an average score of 5/5 from over 490 ratings on ProductReview.com.au, Good Pair Days is our pick as the best overall wine club.
When you sign up with Good Pair Days, you complete a palate quiz. The provider's team of "wine explorers" then find three wines that match your personal tastes, with a focus on value for money. You can then take these suggestions to create your own personalised wine delivery, or choose your bottles from the entire Good Pair Days range.
Your wine is then delivered to your door at your desired frequency (monthly, every second month or quarterly). You also receive tasting cards, food pairings and matching recipes, so it's not necessarily all about the wine.
You can update your drinking preferences as you learn more and get a better understanding of what you like. You can also manage your account via a smartphone app, and cancel or change your delivery plan whenever you want.
Billed as a "personalised wine adventure", Good Pair Days is designed to make it easy to discover new wines that match your taste preferences. So if you're searching for the right wine subscription for your needs, it's a good option.
If you enjoy picking up a bargain just as much as you enjoy discovering a good drop, there are lots of good reasons to check out Vinomofo. Not only does it boast plenty of positive reviews on sites like Facebook and ProductReview.com.au, but it makes it easy to enjoy regular wine deliveries without breaking the bank.
Vinomofo offers a choice of two wine club memberships: the Mofo Club and the Black Market Club.
The Mofo Club offers 12 bottles of wine starting from $159 (claimed RRP of over $300), with cases delivered every 1, 2 or 3 months. You can choose to receive reds, whites or a mix of the two, and prices vary depending on the option you select. At $159 for a white case, $179 for mixed and $199 for reds, that works out to roughly $13-$17 a bottle. You can also choose to exclude specific varieties that you don't like, such as pinot noir, grenache, chardonnay and sav blanc.
The Black Market Club offers a wine subscription for those on a tighter budget. At $139 for 12 bottles of wine, it works out to less than $12 a bottle, with claimed savings of 60-70% off RRP. The included wines are a mix of reds and whites, and you can choose to receive your delivery every one or two months.
It's easy, affordable and perfect for wine drinkers who don't take themselves too seriously. And with the freedom to pause, skip or cancel your subscription, Vinomofo allows you to keep things flexible.
If you're a wine connoisseur, or if you're keen to become one, there are lots of good reasons to check out The Wine Collective. Not only does this provider boast a number of positive Google reviews, but it also offers a range of premium selections for those drinkers that prefer a high-end drop or two. As a result, The Wine Collective is our pick as the best luxury wine club.
The Wine Collective was once a part of The Wine Society, which was founded in 1946. Following a union with several other online wine retailers, including Cracka Wines and Wine Growers Direct, The Wine Collective aims to offer access to a huge range of Australian and international wines.
As part of this goal, it offers more than 10 wine subscriptions, including several offered at the higher end of the market. Some of the available options include the Sommelier's Selection ($345 per case of 12), which features premium wines chosen for their food-matching characteristics, and the Founders' Collection ($445 per case of 12), which introduces you to premium wines from Australia and overseas.
Then there's the Decanter Collection ($680 per case of 12), an ultra-premium collection delivered twice a year. These fine wines are made in small batches and, therefore, only have limited availability, so are a good option if you're looking to discover something new.
Delivery for other subscriptions in The Wine Collective range is typically monthly or quarterly, while the high-end cases come with tasting notes and winery profiles. So if you're looking to sign up for a luxury wine subscription, The Wine Collective is well worth a closer look.
Australia produces some of the best wine anywhere in the world. If you want to sample some of the finest drops from right around this sunburnt country, there are plenty of good reasons to sign up for a wine subscription with Wine Selectors.
Not only does this provide you with access to wines selected from over 500 Australian wineries, but it also boasts plenty of customisation options and a long list of positive customer reviews. With an average score of 4.5/5 from over 500 ratings from ProductReview, Wine Selectors takes the win if you're searching for the best wine club for Australian wine.
This provider offers subscriptions to suit just about every taste. Some of the highlights include:
Regional Releases (from $199 per case of 12). Each delivery focuses on a different Australian wine region, with deliveries available every 4, 6, 8, 10 or 12 weeks.
Hunter Valley Releases (from $199 per case of 12). A case of red, white or mixed wines from Hunter Valley cellar doors, delivered every 8 weeks.
Taste of Australia Releases (from $199 per case of 12). Delivered every 8 weeks, this option showcases the diversity of drops from Australia's iconic wine regions.
Sparkling Releases (from $111 per case of 6). Designed to showcase the many styles and flavours of Australian sparkling, Sparkling Releases is delivered every 8 weeks.
Chairman's Releases (from $299 per case of 6). Delivered every 4 weeks, these wines are ideal for special occasions and for cellaring.
There's also the option to create your own personalised wine plan with the Customised Cellar Door Release. Simply choose your case size and the types of wines you like, then select a delivery schedule ranging anywhere from 2 to 12 weeks.
Wine Selectors offers plenty of choice to Australian wine connoisseurs, so it's well worth considering if you want to sample some of our best local wines.
If you'd like to look beyond the major labels and liquor store chains to support independent Australian winemakers, Naked Wines could be the perfect fit. Not only does this service connect Aussie drinkers with independent wineries throughout Australia and New Zealand, it also boasts a wide range of positive customer reviews.
The basic premise behind Naked Wines is cutting out the middleman and supporting independent winemakers directly. When you join, you become a "Naked Angel" and commit to contributing $40 a month to your Naked Wines account. This money is used to support 57 Aussie and NZ winemakers, and you can use your account balance to shop for wines you won't find at your local liquor store.
There are over 275 wines to choose from, including everything from reds, whites and sparkling to vegan, organic and dessert wines. You can choose individual wines or opt for a range of curated cases, with a huge range of themed offerings available. Naked Wines also offers exclusive tasting events for Angels.
So if you're looking to expand your wine horizons and sample drops you've never tasted before, give Naked Wines a try. With so many positive reviews, this is one wine club that must be doing something right.
If you're keen to expand your wine collection and explore new tastes, Just Wines is well worth a look. Through its Trophy Club, this online retailer provides access to a wide range of wines to suit any taste. And with Just Wines boasting an average score of 4.1/5 from over 2,000 ratings on ProductReview.com.au, it's our pick as the best wine club for variety.
Just Wines stocks over 6,000 different wines in its online store, and Trophy Club gives members a chance to sample some of the best of them. Members receive a wine delivery every 1, 2 or 3 months, allowing you to taste an extensive variety of wines from around Australia.
There are 19 different subscription plans available to Trophy Club members, so there's plenty of variety on offer. There are reds, whites and mixed cases available, plus cases containing only specific varieties (like shiraz, sauvignon blanc or chardonnay). These subscriptions are also affordably priced, ranging from $79 to $159 per case of 12 wines.
Free delivery is available on all orders, while Trophy Club members can also access exclusive offers and discounts across the Just Wines range. There are no lock-in contracts or ongoing membership fees to worry about, as you only pay for the wine you receive, while it's also possible to skip a delivery when needed.
If you're looking for premium wines with large price tags, you might want to look elsewhere. But if you're looking for plenty of variety at a price that won't break the bank, the Just Wines Trophy Club could be a perfect fit.
Good Pair Days took the win as our top overall pick, and it features again here as the best wine club for foodies. Not only does it boast an impressive number of 5-star reviews — it scores a perfect 5/5 rating from over 460 ProductReview.com.au ratings — but it also offers a number of features designed to help you match the wine you're drinking with the perfect food.
It all starts with the Good Pair Days palate quiz, which offers a simple way for the provider's team of sommeliers to get a handle on your taste preferences. You'll then be matched with wines that suit your palate, with personalised recommendations to help you choose wines you'll love.
The wines are then delivered to your door at your chosen delivery frequency, but with Good Pair Days, it's not just about the wine. You also receive extras like tasting cards, recommended food pairings and matching recipes, allowing you to enjoy a complete gastronomic experience and learn more about wine at the same time.
There's also a rewards program on offer and you can earn points and badges for trying new wine. Earn enough points and you get a surprise gift in your wine delivery.
Flexibility is another key feature of a Good Pair Days subscription. You have the freedom to choose your own wines if you want, while you can also update your taste preferences as they change and you develop a better understanding of what you do and don't like. And because you can skip a delivery, change the frequency or cancel your subscription at any time, you don't need to worry about lock-in contracts.
In short, if you want to treat your taste buds, Good Pair Days could be the perfect accompaniment.
Methodology
20+ Brands considered
7 Best products chosen
We considered over 20 leading wine clubs and subscription services.
We chose our top picks based on key membership features and reviews from real customers (as of April 2021).
The products on this list are chosen by our editorial team and are not selected based on commercial relationships.
"Why you can trust our picks
We started our search for the best wine clubs and subscription services in Australia by finding the highest-rated offerings on ProductReview.com.au and Google. We then compared those clubs against other top-rated services, considering factors such as variety, plan flexibility and price to help us decide on our top picks.
We considered the following wine clubs and subscription services:
Alpha Box & Dice
Cellarmasters
Cloudwine
Different Drop
East End Cellars
Good Booze Project
Good Pair Days
Just Wines
Naked Wines
P&V Wine + Liquor Merchants
Qantas Wine
Secret Bottle
The Australian Wine
The Borough Box
The Local Drop
The Weekly Drop
The Wine Collective
Vinomofo
Vintage Cellars
Virgin Wines
Winedirect.com.au
Wine Journey
Wine Selectors
Why you can trust Finder Shopping best guides
We're knowledgeable
Our editorial team has decades of experience testing and comparing products. We only use experienced journalists with proven track records.
We're comprehensive
We assess hundreds of products for each guide to ensure you're getting a full overview of the market. All guides are regularly reviewed and fact-checked.
We don't cut corners
Selections are based on our own research, comparisons and testing. We do not use automation software or AI. Every best guide follows a stringent methodology.
Tim Falk is a freelance writer for Finder. Over the course of his 15-year writing career, he has reported on a wide range of personal finance topics. Whether you're investing in stocks and ETFs, comparing savings accounts or choosing a credit card, Tim wants to make it easier for you to understand. When he’s not staring at his computer, you can usually find him exploring the great outdoors.
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