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Rare Beauty is officially stocked at Sephora AU so there goes my paycheck


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Selena Gomez's beauty brand, Rare Beauty is officially at Sephora so there's your excuse to treat yourself today.

Update: August 5 2021

If you missed the memo a few weeks back, Rare Beauty finally got it's launch date for Sephora. Spoiler: it's today.

What sets Rare Beauty apart is its honest focus on spreading real beauty standards and stepping away from the unnatural and unachievable beauty bar set by social media and the makeup industry.

In total there are 18 seperate products live on the Sephora AU site. Some of these products have already managed to sell out with others already racking up 4-5 star reviews.

If you're unsure where to start and which products to check out, we've heard some pretty magical things about the Always An Optimist 4-in-1 Spray and the Soft Pinch Liquid Blush.

So why not go ahead and treat yourself to a fabulous Thursday treat? You have our permission.

Written on: June 17 2021

Selena Gomez launched Rare Beauty back in February 2020. But since then, it's been tricky for us Aussies to get our hands on it.

Previously the only way you could purchase the brand down under was from the brand's site with international shipping, which let's be honest, everyone loathes international shipping rates. It also makes it difficult to find your shade or even swatch the product.

That's why the news that Rare Beauty is launching into Sephora Australia is a welcome relief.

Rare Beauty will officially drop online and in-store at Sephora on the 5 August.

Yep, less than 2 months till the launch date. Mark your calendars, write it in your diary and prepare your bank account for a hit.

According to the press release "Rare Beauty uses unique formulas to create breathable and airy makeup for adjustable coverage and a fresh finish, without hiding what makes you unique."

"The full line of thoughtfully formulated and tested products includes 14 categories and 133 products that will be available from the 5 August 2021 at and at Sephora Australia stores."

What's even better is that we got a sneak peek at the Aussie pricing across the top 4 products in the line.

  • Lip Souffle Matte Lip Cream: $34 AUD
  • Soft Pinch Liquid Blush: $34 AUD
  • Liquid Touch Weightless Foundation: $49
  • Brow Harmony Pencil and Gel: $34

"I'm so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare," said Selena Gomez, Founder and Creator of Rare Beauty. "These products aren't about being someone else, it's about being who you are, whether that's rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it's not something you need. I want every person to feel beautiful exactly as they are."

Stay tuned for more info on @finderstyle.

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