Finder makes money from featured partners, but editorial opinions are our own.

What we know about Zoe Foster Blake’s skincare line for kids


Picture not described

Image: Instagram user gotoskincare

Zoe Foster Blake revealed that she is launching a brand-spanking-new skincare range – but this time for kids. Here is everything we know so far.

Go-To Skincare has become a cult brand for a reason. Mogul, mum and founder of the brand, Zoe Foster Blake, has a no-nonsense attitude to skincare. She created a brand that is clean, natural, uncomplicated and undeniably fun to use. In a world where every celebrity and influencer launches their own brand, Go-To has cut through the masses. It's a brand that talks to you – not down to you. It's a brand you can trust not to contain weird additives like phthalates or random chemical colours. And in this Insta-driven world, it's a brand that looks fabulous on your beauty shelf. What's not to love?

And if you (like many of us) are a big fan of the brand, you'll be very excited to hear that Zoe has announced a new skincare line coming soon – but this one is for babies and kids. Zoe recently revealed the news on her Instagram, telling the story of how she would use her much-loved Go-To face oil on her toddler's dry skin. And this became the inspiration driver for her new venture.

View this post on Instagram

A post shared by Go-To (@gotoskincare) on Aug 27, 2019 at 6:28pm PDT

She writes: "Back in 2016, as I doused my two-year old son's dry, itchy, pissed-offy skin in Go-To Face Hero, I questioned why I was again using face oil on my toddler. The answer was that I knew it would calm and soothe and replenish his irritated skin. I trusted it, and it really helped. Why would I use anything else?

Then it dawned on me: what if I made Go-To for babies and kids?? A bath and body range with the same principles as Go-To: clean ingredients, usefulness, efficacy, simplicity and FUN. Skin care that parents could trust to gently clean and replenish their children's skin, without fuss, fear or confusion. Skin care that worked. Skin care that looked like it was made for, and belonged to children, because it was, and it did.

So I did. And it's finally ready."

Okay, question. When are we going to be able to buy this new (and undoubtedly fabulous) line? Well, Zoe has revealed the launch date is 3 September 2019. So you won't have to wait long at all to see the new range.

Next, where can you buy it? We're not exactly sure right now. A link for more information that Zoe has included on her Instagram points us in the direction of the Go-To website. So, we think the new kids' line will also be available here. As for the Go-To stockists like MECCA, again, we're not 100% sure. But we will keep you updated when more information becomes available.

While we wait for 3 September to roll around, you can sign up here to get more information about the launch of the new range. And don't forget to see what's new from Go-To on the official site and at MECCA.

More news

Go to site