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Amazon Prime Day 2024: Dates, discounts and best early deals

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Amazon Prime Day is returning in mid July - here's how to land the best bargains.

If you missed out on the End Of Financial Year sales, don't fret - a new major shopping event is about to kick off.

From 16 July to 21 July, Amazon Prime Day will be running in Australia. Over 6 bargain-packed days, Prime customers can score huge discounts across all categories, including tech, gaming, fashion, beauty and homeware.

It's by far the biggest sales event on Amazon's sales calendar (and that includes Black Friday.)

If you've never shopped the sale before, here's what you need to know.

When is Amazon Prime Day 2024?

Amazon Prime Day is set to take place for nearly a full week starting on 16 July.

The specific dates and times for the sale are as follows:

12AM AEST 16 July - 11:59PM AEST 21 July.

This is a significant expansion on previous years which were limited to 2 days of deals.

What is Amazon Prime Day?

During Amazon Prime Day, exclusive discounts are made available to Amazon Prime subscribers across the entire website. Frequently, these prices reach all-time lows for various products.

It is essentially Amazon's answer to Black Friday, with most retailers and brands actively participating in the sale via their official Amazon stores.

How do I get the best deals?

To fully participate in Amazon Prime Day, you'll need an Amazon Prime membership. If you haven't done so already, now is a great time to get a free 30-day trial.

That way, you will be able to participate in the sale without paying anything extra.

FREE 30-day trial for Amazon Prime

FREE 30-day trial for Amazon Prime

What kind of deals can you expect to see?

In previous years, popular tech brands such as Nintendo, Lenovo, Philips, Samsung and Nikon have seen their products available at greatly reduced prices.

We predict there will be a price-cut for the Meta Quest VR headset this year but nothing is confirmed yet.

Amazon's own products, such as Echo smart speakers, Kindle e-readers and Fire TV Stick streaming devices are also likely to receive significant discounts.

If past sales are anything to go by, you can also expect discounts of up to 40% on leading shoe brands including Nike, Vans and New Balance.

Confirmed brands that will be available during Amazon Prime Day 2024 include the following:

  • Apple
  • Bose
  • Bonds
  • de'Longhi
  • Dyson
  • Finish
  • Instant Pot
  • Lego
  • Meta
  • Miele
  • Panasonic
  • Philips
  • Quilton
  • Samsonite
  • Samsung
  • Sony
  • The North Face
  • Tommy Hilfiger

Other items Amazon has revealed as part of the sale include sneakers, Korean beauty products, air fryers, kitchen mixers, table décor, craft supplies and DIY kits and pantry essentials.

No matter what product category you've had your eye on, chances are it will be available at Amazon Prime Day.

What is Amazon Prime?

Amazon Prime is a premium membership to the Amazon marketplace that provides a wide range of perks and benefits, including:

  • Free 2-day domestic delivery
  • Free Standard International Delivery on eligible orders over $49
  • Prime Video: A Netflix-style streaming service with thousands of titles
  • Amazon Music: A Spotify competitor boasting 2 million songs
  • Prime Reading: Free access to thousands of ebooks, short stories, comics and children's books via the Kindle Store
  • Prime Gaming: Free access to a selection of PC games, with more added every month
  • (plus free in-game loot for select titles)
  • Access to 12 subscriptions via Prime Video Channels

An Amazon Prime subscription in Australia costs $9.99 per month. There is also a 12-month subscription available which costs $79 a year which works out to a saving of around $40.

The service is significantly more expensive in the USA where customers pay US$139 per year - the equivalent of $AUD208.

Take a look at our comprehensive guide to Amazon Prime to find out more about the service.

Search Amazon deals

As mentioned, Amazon Prime Day officially kicks off on 16 July, but there are already stacks of early-bird deals available.

Use the search box below to find specific brands or products:

AmazonAmazon

10% off $100 Roblox Gift card: $90

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AmazonAmazon

30% off Lenovo IdeaPad Duet 5 13Q7C6 Chromebook

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Up to 20% off Apple Airpods

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51% off Tontine Soft & Cosy Sherpa Fleece Electric Blanket

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50% off Amazon eero Pro 6 tri-band mesh Wi-Fi

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63% off Amazon Echo Pop with Alexa

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51% off Amazon Ring Indoor Camera 2nd Gen

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50% off VTech 5" full-colour pan & tilt video baby monitor: Now $130.20

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32% off Kindle Scribe (32 GB)

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20% off Johnnie Walker Blue Label Scotch Whisky 700ml: Now for only $251.94

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39% off PetSafe Pet Loo: Now $198

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40% off Dyson V8 Extra Cordless Vacuum Cleaner: Now $479

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40% off Ninja Foodi Power Nutri Duo: Now for only $149

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50% off Vittoria Coffee 100% Arabica Coffee Beans 1kg: $22

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44% off Garmin Fenix 7 GPS Watch

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39% off DJI Mini 3 Fly More Combo Plus: $785.47

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You can see the full list of deals over on our main Amazon Prime Day sales hub.


Want even more savings? Head over to Sales Finder, or check out today's Top Daily Deals.

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