Amazon Prime Day 2024: Dates, discounts and best early deals

Amazon Prime Day is returning in mid July - here's how to land the best bargains.
If you missed out on the End Of Financial Year sales, don't fret - a new major shopping event is about to kick off.
From 16 July to 21 July, Amazon Prime Day will be running in Australia. Over 6 bargain-packed days, Prime customers can score huge discounts across all categories, including tech, gaming, fashion, beauty and homeware.
It's by far the biggest sales event on Amazon's sales calendar (and that includes Black Friday.)
If you've never shopped the sale before, here's what you need to know.
See the best deals so far
When is Amazon Prime Day 2024?
Amazon Prime Day is set to take place for nearly a full week starting on 16 July.
The specific dates and times for the sale are as follows:
12AM AEST 16 July - 11:59PM AEST 21 July.
This is a significant expansion on previous years which were limited to 2 days of deals.
What is Amazon Prime Day?
During Amazon Prime Day, exclusive discounts are made available to Amazon Prime subscribers across the entire website. Frequently, these prices reach all-time lows for various products.
It is essentially Amazon's answer to Black Friday, with most retailers and brands actively participating in the sale via their official Amazon stores.
How do I get the best deals?
To fully participate in Amazon Prime Day, you'll need an Amazon Prime membership. If you haven't done so already, now is a great time to get a free 30-day trial.
That way, you will be able to participate in the sale without paying anything extra.
FREE 30-day trial for Amazon Prime
What kind of deals can you expect to see?
In previous years, popular tech brands such as Nintendo, Lenovo, Philips, Samsung and Nikon have seen their products available at greatly reduced prices.
We predict there will be a price-cut for the Meta Quest VR headset this year but nothing is confirmed yet.

Amazon's own products, such as Echo smart speakers, Kindle e-readers and Fire TV Stick streaming devices are also likely to receive significant discounts.
If past sales are anything to go by, you can also expect discounts of up to 40% on leading shoe brands including Nike, Vans and New Balance.
Confirmed brands that will be available during Amazon Prime Day 2024 include the following:
- Apple
- Bose
- Bonds
- de'Longhi
- Dyson
- Finish
- Instant Pot
- Lego
- Meta
- Miele
- Panasonic
- Philips
- Quilton
- Samsonite
- Samsung
- Sony
- The North Face
- Tommy Hilfiger
Other items Amazon has revealed as part of the sale include sneakers, Korean beauty products, air fryers, kitchen mixers, table décor, craft supplies and DIY kits and pantry essentials.
No matter what product category you've had your eye on, chances are it will be available at Amazon Prime Day.
What is Amazon Prime?
Amazon Prime is a premium membership to the Amazon marketplace that provides a wide range of perks and benefits, including:
- Free 2-day domestic delivery
- Free Standard International Delivery on eligible orders over $49
- Prime Video: A Netflix-style streaming service with thousands of titles
- Amazon Music: A Spotify competitor boasting 2 million songs
- Prime Reading: Free access to thousands of ebooks, short stories, comics and children's books via the Kindle Store
- Prime Gaming: Free access to a selection of PC games, with more added every month
- (plus free in-game loot for select titles)
- Access to 12 subscriptions via Prime Video Channels
An Amazon Prime subscription in Australia costs $9.99 per month. There is also a 12-month subscription available which costs $79 a year which works out to a saving of around $40.
The service is significantly more expensive in the USA where customers pay US$139 per year - the equivalent of $AUD208.
Take a look at our comprehensive guide to Amazon Prime to find out more about the service.
Search Amazon deals
As mentioned, Amazon Prime Day officially kicks off on 16 July, but there are already stacks of early-bird deals available.
Use the search box below to find specific brands or products:

Air fryers starting at $39.99
Shop air fryers at Amazon with prices starting from just $39.99. T&Cs apply.

FREE DashPass from DoorDash for 2 Years
Ends
Enjoy FREE delivery on eligible DoorDash orders and other DashPass benefits with a FREE 2-year DashPass membership on Amazon. Valid for new and current Prime members. T&Cs apply.

$445 off Apple 2024 MacBook Air (15-inch with M3 chip): $1,754.10
Ends
Enjoy a 20% discount on the Apple 2024 MacBook Air 15-inch Laptop with M3 chip at Amazon for only $1,754.10 (was $2,199). Unit has a 15.3-inch Liquid Retina display, 8GB unified memory, 256GB SSD storage, backlit keyboard, 1080p FaceTime HD camera, and Touch ID. Limited time offer and while stocks last. T&Cs apply.

49% off SanDisk 128GB Extreme microSDXC: $22.99
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Get 49% off SanDisk 128GB Extreme microSDXC at Amazon. Limited time only. T&Cs apply.

$212 off Samsung Galaxy S24 Ultra (256 GB): $1,987
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Get the Samsung Galaxy S24 Ultra (12GB RAM, 256 GB) at Amazon for only $1,987 (was $2,199). Limited time offer and while stocks last. T&Cs apply.

22% off Johnnie Walker Blue Label Scotch Whisky 700ml: $248.88
Ends
Get 22% off Johnnie Walker Blue Label Scotch Whisky 700ml on Amazon. Valid for a limited time only. T&Cs apply.

Up to 50% off clearance limited edition wines and spirits
Check out a variety of booze on sale at Amazon. See website for more details. Exclusions apply.

Up to 70% off select designer women's watches
Ends
Save up to 70% on selected designer watches for women from top brands including Calvin Klein, Tommy Hilfiger, Lacoste, FOSSIL, Armani Exchange, Coach, and more at Amazon. Limited time offer and while stocks last. T&Cs, exclusions apply.

Up to 50% off selected books
Includes best-sellers, new releases, fiction, non-fiction, children's books, cookbooks and more at Amazon. While stocks last. T&Cs apply.

At least 30% off everything: Amazon Outlet Store
Find thousands of discounted items such as beauty, books, clothing, electronics and more at Amazon. While stocks last. T&Cs apply.

$200 credit on select Samsung products with purchase of a Galaxy S25 series smartphone
Ends
Get one of the Galaxy S25 series smartphones at Amazon and get a $200 credit on select Samsung products. Plus, save on storage upgrade when you pre-order. Limited time offer and while stocks last.

Up to 50% off + FREE shipping on select luggage
Grab up to 50% discount and FREE delivery on select luggage and duffel bags from top brands such as Samsonite, Wanderlite, American Tourister, Rockland and more at Amazon. While stocks last. T&Cs, exclusions apply.

Up to 20% off Apple Airpods
Enjoy savings of up to 20% on Apple AirPods on Amazon. Include Apple AirPods 2nd Gen, 3rd Gen, AirPods Max and more. T&Cs apply.

Up to 60% off PlayStation 5 games
Get up to 60% off NBA 2K23, Dead Space, The Last Of Us, Hogwarts Legacy, Call of Duty: Modern Warfare 2 and more at Amazon. Hurry, while stocks last. T&Cs apply.

Up to 38% off Garmin smartwatches
Grab up to 38% off Garmin smartwatches at Amazon. Limited time offer and while stocks last. T&Cs, exclusions apply.

$20 off your first beauty products purchase
Get $20 off L'Occitane, Elizabeth Arden, FOREO and more at Amazon. Minimum spend $89. While stocks last. T&Cs apply.

Up to 70% off over 700 Kindle titles
Discover new Kindle books in different genres with savings of up to 70% off at Amazon. T&Cs apply.

FREE delivery on your first eligible order
Shop now and enjoy FREE delivery for your first order at Amazon. Limited time only. Hurry, while stocks last. T&Cs apply.

$317 off Apple 2022 MacBook Air Laptop with M2 chip: $1,582.40
Ends
Save $317 when you order the Apple 2022 MacBook Air Laptop with M2 chip for only $1,582.40 (was $1,899) at Amazon. This unit comes equipped with 13.6-inch Liquid Retina display, 8GB RAM, 512GB SSD storage, Backlit Keyboard, and 1080p FaceTime HD camera. Limited time offer and while stocks last. T&Cs apply.

$202 off Apple 2024 MacBook Air (15-inch with M3 chip): $1,824.80
Ends
Save $202 when you order the Apple 2024 MacBook Air 15-inch Laptop with M3 chip at Amazon for only $1,824.80 (was $2,026.80). Unit comes with 8GB unified memory, 512GB SSD, backlit keyboard, 1080p FaceTime HD camera, and Touch ID. Limited time offer and while stocks last. T&Cs apply.

50% off Rimmel London Extra Super Lash Mascara: $6.97
Ends
Get 50% off Rimmel London Extra Super Lash Mascara in #102 Brown Black on Amazon. Limited time only. T&Cs apply.

$250 off Apple iPhone 15 (512 GB): $1,799
Ends
Get $250 off when you order the Apple iPhone 15 (512 GB) in blue colour on Amazon. Limited time offer and while stocks last. T&Cs apply.

15% off Breville The Smart Scoop Ice Cream Maker: $448.99
Ends
Get 15% off Breville The Smart Scoop ice cream maker at Amazon. While stocks last. T&Cs apply.

20% off Philips Essential Airfryer: $159.29
Ends
The original air fryer brand remains one of the best options on the market. You can currently get the 4.1-litre model for $99 on Amazon. That's better than half price!

41% off Nutri Ninja Foodi Airfryer Deluxe Ninja Air Fryer: $178
Ends
Get 41% off Nutri Ninja Foodi Airfryer Deluxe Ninja Air Fryer at Amazon while stocks last. T&Cs apply.

39% off Braun Household TexStyle 5 Steam Iron
Get 39% off Braun Household TexStyle 5 Steam Iron at Amazon while stocks last. T&Cs apply.

41% off Tefal Ultraglide Plus Anti-Calc Steam Iron
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Get 41% off Tefal Ultraglide Plus Anti-Calc Steam Iron at Amazon while stocks last. T&Cs apply.

47% off Thermos Stainless King Vacuum Food Jar: $24
Ends
Grab 47% off Thermos Stainless King Vacuum Food Jar only at Amazon. Valid for a limited time only at Amazon. Exclusions, T&Cs apply.

34% off Google Nest Smart Security Camera 2-pack: $410.80
Ends
Get 34% off Google Nest Cam Outdoor Indoor Battery Smart Security Camera 2-pack at Amazon. Limited time offer. T&Cs apply.

40% off Rimmel London Soft Kohl Eye Pencil in #011 Sable Brown: $5.37
Ends
Get 40% off Rimmel London Soft Kohl Eye Pencil in #011 Sable Brown on Amazon. Limited time only. T&Cs apply.

34% off Champion Women's Script hoodie: $49.33
Ends
Get 34% off Champion women's script hoodie on Amazon. Available sizes from XS to XL. Limited time only. T&Cs apply.

17% off Explorer Men's Tough Work Dual Layer Crew Socks: $20
Ends
Available in sizes from medium to large and in colours black and blue. Hurry while stocks last at Amazon. Exclusions, T&Cs apply

41% off Calvin Klein Men's Cotton Stretch Low Rise Trunk 3 Pack: $59
Available in sizes from small to XL and a variety of colours. Hurry while stocks last at Amazon. Exclusions, T&Cs apply

40% off John Frieda Violet Crush Purple Shampoo, 250 ml: $12.59
Save 40% off John Frieda Violet Crush Purple Shampoo 250 ml at Amazon. Limited time offer. T&Cs apply.

56% off Calvin Klein Jeans Mens Classic, Denim Dark: $70.51
Ends
Save 56% off Calvin Klein Jeans Mens Classic only at Amazon. The offer is for a limited time only. T&Cs apply.

21% off NIVEA Q10 Replenishing Night Cream 50ml: $21.99
Ends
Shop and get 21% off NIVEA Q10 Replenishing Night Cream 50ml at Amazon. T&Cs apply.

10% off T2 Tea New York Breakfast Black Tea Bags: $47.70
Ends
Grab 10% off T2 Tea New York Breakfast Black Tea Bags, now only $47.70 at Amazon. Limited time only. T&Cs apply.

10% off NESCAFÉ Gold Original Instant Coffee 400g: $25.20
Ends
Grab 10% off NESCAFÉ Gold Original Instant Coffee 400g, now only $25.20 at Amazon. Limited time only. T&Cs apply.

42% off Tommee Tippee Perfect Prep Day & Night Baby Bottle Maker Machine: $139.99
Ends
Get 42% off Tommee Tippee Perfect Prep Day & Night baby bottle maker machine with digital display and adjustable Volume, White
You can see the full list of deals over on our main Amazon Prime Day sales hub.
Want even more savings? Head over to Sales Finder, or check out today's Top Daily Deals.