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Top stores like H&M for affordable fashion in Australia 2024

Love H&M? You'll love these 8 stores just as much.

H&M is one of the biggest fashion retailers in the world. It is best known for its affordable, high-quality and fashion-forward styles. Whether you're looking for a chic jumpsuit or quality basics and functional gym wear, H&M caters to all tastes, styles, and occasions for women, men, children and babies.

If you are looking for affordable clothing that nails all the latest trends, check out these online retailers. You may see some of your favourites, but you may discover a new store that you are bound to fall in love with.

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THE ICONIC is a shopaholic's haven with hundreds of local and international brands available including Nike, Camilla & Marc, Sass & Bide, Adidas, G-Star Raw, Ben Sherman, C/MEO COLLECTIVE and J Brand.

  • Free shipping on orders over $75
  • 15% off for students
  • Free returns for 30 days
  • Sign up for THE ICONIC newsletter and get $10 off your next order
  • Gift cards available


ASOS offers fashion, footwear and accessories similar to H&M. The fashion retailer sells over 850 brands and 40,000 styles across men and women’s fashion, making it the ultimate one-stop shop for the fashion-conscious.

  • Free standard shipping for orders over $80
  • For returns, ASOS offers same-day courier pick up, Australia Post or Parcel Point drop-off
  • 10% off for students
Go to ASOS


The #1 alternative to H&M, boohoo brings you the latest in both men and women’s fashion at an affordable price. With up to 100 new styles dropped daily, there’s something to suit everyone.

  • Daily deals
  • 28-day returns
  • 20% off for students
Go to boohoo


Whether you’re looking for a cute dress for a first date or a denim pinny for your next summer festival, you’ll always be ahead of the fashion pack with PrettyLittleThing.

  • Delivered within 4 working days
  • FREE Doddle Returns to all UK customers
  • 28-day returns
Go to PrettyLittleThing
Cotton On

Cotton On

For trendy basics and comfortable styles, try Aussie-staple Cotton On. Similar to H&M this retailers has a focus on fashion and affordability - meaning you can nail that perfect look without breaking the bank.

  • Free shipping on orders over $60
  • Shop multiple stores at once - Cotton On Body, Rubi Shoes, Typo and Cotton On Kids
  • In-store returns available
Go to Cotton On


Target is a low-cost Australian department store. The Target mission is to offer customers a diverse range of fashionable clothing, durable footwear, the latest homewares and kids toys.

  • Free home delivery on orders of $60 and above
  • Huge range of products.
  • Lay-by services available.
Go to Target
David Jones

David Jones

Be a reigning supreme for fashion with David Jones wide selection of comfortable clothes and trendy accessories.

  • Free standard delivery when you spend $50 or more
  • Delivery within 3-7 business days
  • 30-day returns
Go to David Jones


Whether you've got a wedding to go to or maybe a night out in the city, Showpo always have the perfect dress.

  • Free shipping on orders over $50
  • 10% off for students
  • 14-day returns
Go to Showpo
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Which retailers offer free delivery?

  • THE ICONIC: Free shipping on orders over $75
  • ASOS: Free shipping on orders over $120
  • Cotton On: Free shipping on orders over $70
  • Target: Free shipping on orders over $60
  • David Jones: Free express shipping on orders over $100
  • Showpo: Free shipping on orders over $50

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Stephanie Yip was the travel editor at Finder and has been writing about travel and lifestyle for over a decade. She has written for a range of travel publications including Thomas Cook Magazine and Showpo. Stephanie has a Bachelor of Communications from the University of Technology Sydney, Australia, and has visited over 50 countries (and counting). She has a passion for sharing her experiences and knowledge of travel and helping consumers stretch their travel cash while on holiday. See full bio

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