What does Boxing Day mean?

As well as offering an extra day off after Christmas to recover with family and friends, Boxing Day is one of the major sales events of the year. Major stores drop their prices to clear stock and attract new customers via the Boxing Day sales, with bargains of 50% or more off often featuring. We like to think of it as the day you give a gift to yourself!

What are Boxing Day sales?

Boxing Day sales have become one of the most popular times for shopping in Australia, both in physical stores and online. Discounts can range from 25% to 80% or more off. Bricks and mortar retailers like Target, David Jones and MYER often have loss-leading discounts on major items to try and entice customers into stores.

How did Boxing Day get its name?

There's much speculation about the origin of the name "Boxing Day", but not definitive evidence. The most widely-discussed theory is that Boxing Day quite literally refers to "Christmas boxes", given to domestic workers and servants who worked on Christmas Day. On the day after Christmas, those folks were given boxed gifts.

Are shops open on Boxing Day?

Most large chain stores will open on Boxing Day, and most online retailers also join in with special discounts. Smaller shops may decide to stay closed between Christmas and New Year, however.

What time do Boxing Day sales start?

Sales that don't go live until Boxing Day itself generally start at midnight as Christmas Day gives way to Boxing Day. That said, many retailers have been eager to get their Boxing Day sales live before this in recent years. In general, as the cut off for Christmas delivery passes, you'll start to see more and more deals being unveiled.

When do Boxing Day sales end?

This varies from retailer to retailer. Some shops will keep on reducing the price of their old stock until it's all gone, while others will run their sales to a strict deadline. In most cases, the best Boxing Day sales are available from 26 December until the first week of January. Good deals will generally sell out quickly.

How long do Boxing Day sales last?

Again, this can vary quite a bit from one retailer to the next. Generally, the very best Boxing Day sales and deals go live on 26 December. Most will run until the beginning of January. Some will carry on well into the new year. But, as always, the very best deals sell out fast.

Does Apple have Boxing Day sales?

Yes, Apple does offer deals during the Boxing Day sales, though what's on offer will vary from year to year. Check out Finder's Apple Boxing Day sales guide , which we'll update as soon as the latest deals come through.

The best Boxing Day sales for 2025

Our best Boxing Day Sales Get a deal

30% off LEGO sale

Up to 56% off at Renogy

Hubbl device only $99

Up to 60% off selected unique gifts at Amazon

The Boxing Day sales is the best time to take advantage of retailers reducing prices, in order to make room for new stock in the coming year.

Whether you're shopping fashion, home, tech or beauty, here's our guide on the best Boxing Day sales and how you can make the most of them this year. Looking for a deal from a particular brand or category? You can use our easy-to-search lists to nab yourself a bargain.

Our best Boxing Day Sales

Myer

Up to 40% off fashion & homewares at Myer

Save up to 40% on selected homewares and fashion pieces for men, women and children at Myer. While stocks last. T&Cs apply.

Get deal

lululemon

Up to 45% off women's activewear at lululemon

Ends 31 Dec 2026

Shop the We Made Too Much sale for epic deals on leggings, sports bras, and more at Lululemon. T&Cs apply.

Get deal

LEGO

30% off LEGO sale

Save 30% on selected toy sets on sale at LEGO. While stocks last. T&Cs apply.

Get deal

Myer

Up to 71% homewares, fashion, beauty and more

Score huge discount on women's, men's & kids' clothing, homewares, toys, beauty brands, tech and more at Myer. Hurry, limited time only. T&Cs apply.

Get deal

Robins Kitchen

Up to 70% off RRP + extra 20% off sitewide

Get up to 70% off and an extra 20% off everything at Robins Kitchen. Shop cookware, knives, cutlery, tableware, bakeware, and more. Enjoy huge savings for a limited time only. While supplies last. T&Cs, exclusions apply.

Get deal

Decathlon

Up to 50% off Clearance Sale

Ge up to 50% off over thousands of products in this Clearance Sale. Limited time offer. T&Cs apply,

Get deal

Global Shop Direct

5% off product price

Get 5% off product price at Global Shop Direct while stocks last. This offer is valid for a limited time only. T&Cs apply.

Show code

Origin Mattress Australia

Up to 53% off Origin Mattresses + FREE delivery

Enjoy huge discount on Origin mattresses, bed bases, pillows, and bed bundles. Hurry, valid for a limited time only. T&Cs apply.

Get deal

Temu

Up to 32% off electronics

Save up to 32% on select speakers, headphones, keyboards, dashcams, smartwatches and other electronics at Temu. While stocks last. T&Cs apply.

Get deal

Oroton

Further 20% off selected items

Ends 23 Aug 2027

Take a further 20% off selected items. T&Cs apply.

Get deal

Wild Secrets Lingerie

Up to 70% off lingerie

Shop sexy lingerie on sale at Wild Secrets and enjoy up to 70% off. While stocks last. T&Cs apply.

Get deal

Oakley

FREE shipping on orders $99 or more

Receive FREE shipping within Australia for online orders over $99 at Oakley. T&Cs apply.

Get deal

CHARLES & KEITH

Up to 30% off sale

Save up to 30% on shoes, bags, accessories, wallets and more from CHARLES & KEITH's sale section. T&Cs apply.

Get deal

Best Boxing Day sales

- 20% off all sale: Save 20% on select Ecosa mattresses, furniture and beddings. It's the excuse you've been waiting for to fill your cart with its outstanding array of mattresses and homewares.
- Save on activewear at lululemon: Get premium sportswear at discount prices in lululemon's unmissable sale.
- Up to 60% off Cosette: Cosette's End of Season sale is your chance to purchase luxury designer bags from brands like Prada, Gucci and more at discount prices. Grab an additional 5% off when you buy 2 or more with code 2GET5.
- Up to $130 off Amazon devices: Amazon has dropped the RRP on a range of its popular first-party gadgets including Echo smart speakers, Fire TV Sticks, Ring security devices and Kindle e-readers.
- 20-30% off at THE ICONIC: Online fashion retailer THE ICONIC is offering a huge 20-30% off select men's and women's fashion, footwear, accessories, beauty products and homewares in the lead up to the Boxing Day sales.
- Enjoy huge savings on electronics and appliances at The Good Guys: Shop the latest tech and appliances at bargain prices in The Good Guys' Boxing Day sale. Plus, get a chance to win the $2,500 The Good Guys eGift Card prize up for grabs.
- Up to 40% off HP laptops: If you're in the market for a new laptop, HP is now offering up to 40% off selected models for business and entertainment. It's also taking up to 30% off selected monitors, up to 41% off selected business laptops, up to 35% off desktops and up to 35% off accessories.
- Up to 50% off at Myer: Myer has knocked up to 50% off select products for canny bargain hunters. This Boxing Day sales event is divided into stacks of categories including fashion, appliances, electronics, toys and more.
- Up to 40% off at Adore Beauty: Adore Beauty is kicking off its Boxing Day sale big with discounts on Maybelline, Bobbi Brown, L'Oreal and more of your favourite brands.
- Up to 50% off at BCF: BCF's Boxing Day sales event includes massive bargains on everything you need to make the most of your summer. Shop these deals now.
- Up to 50% off Emma Sleep: Revolutionise your sleep heading into the new year with major savings on mattresses, pillows, bedding and more from Emma Sleep.
- Up to 42% off Lenovo: If you love Lenovo's range of laptops, computers and 2-in-1s, you'd be remiss not to browse its Boxing Day sales deals. There's substantial discounts available on a massive range of computing essentials.
- Up to $1,800 off Samsung: Head straight to Samsung's official site for some of the best tech deals you'll find during Boxing Day 2025 sales. From the Samsung Galaxy Watch Ultra to the Galaxy ZFold 6, coveted electronics are available on the cheap at Samsung.
- Up to $500 off Dyson products: Get your hands on Dyson's array of vacuum cleaners, beauty appliances, fans and more.

What stores will have Boxing Day sales?

A lot of retailers in Australia will be taking part in the sales. You can expect to see physical retailers like Myer, David Jones, Target and JB Hi-Fi offering discounts in-store and online.

However, a multitude of brands online will be offering some pretty significant discounts. Sites like eBay, Amazon, THE ICONIC and ASOS will be slashing prices across a wide range of products throughout the Boxing Day sales.

If you're after tech items, be sure to check out Kogan, Amazon and eBay for a multitude of brands like Apple, Bose, and Dyson. The Boxing Day sales at these stores promise to bring huge discounts on must-have tech brands.

For the fashion-forward shopper, brands including THE ICONIC, ASOS, David Jones and Myer have all had incredible Boxing Day sales across a range of items for men, women and kids. You'll be able to grab deals on not only clothes but fashion, accessories and shoes from these retailers throughout the 2025 Boxing Day sales.

If you're wanting to get your hands on beauty products then we suggest checking out Sephora or Adore Beauty for deals on makeup, skincare and more.

Boxing Day sales 2025: In-store vs. Online shopping

Online Shopping

Pros

You can shop from the comfort of your home.
Avoid the crowds and long queues for change rooms and checkout.
Easily compare prices with other retailers online.
Use promo codes on top of already existing discounts.
A higher amount of stock which means more chance of getting your size.
You can shop Boxing Day sales from midnight.

Cons

You can't physically touch or try on the clothes.
There tends to be a backlog in delivery due to the popularity of sales so you may have to wait a while for your purchase.
If a retailer doesn't offer free shipping you may have to pay extra for delivery.

In-store shopping

Pros

You can try on the clothes and make sure they fit.
You don't have to wait for shipping and can enjoy your purchase then and there.
If the retailer is out of stock, staff can contact another branch on your behalf to find out if it's in stock.
Shopping in-store means you can have a fun day out with friends or family and also get their opinions.

Cons

Crowds, crowds, crowds!
Parking at shopping centres can be a serious pain.
Stores will have less stock and the chances of finding your size is limited.
Sales start when shops open whereas online sales will start at midnight.

Tips to get the best bargains during this year's sales

Start online first. The online Boxing Day sales offer you broader choices than any mall, and the sales generally start earlier. Snap up Boxing Day bargains online before you think about queuing up at a store to shop the sales.
Set a budget. It's easy to overspend at a sale. Set a budget for the day and stick to it so you don't wake up the next day with an unwanted "sales hangover".
Do your research. Another common mistake is shopping with little preparation. If you've got a wishlist, know what the regular prices are so you can tell whether you're really saving.
Know when the sales start and finish. Both online and physical stores will different start and end times. Check in advance so you know when the deals begin. Remember that online stores may start their deals on Christmas Day or even earlier.
Focus on the right products. Don't be overwhelmed by choice when the sale starts— know what you want to buy and go straight for those products. Focus on items that you missed out on at Christmas. For instance, if you got a lot of clothes and perfume, then check out beauty products or electronics instead.

What Boxing Day sales are happening in your city?

Sydney – Find all of Sydney's Boxing Day sales here
Melbourne – Find all of Melbourne's Boxing Day sales here
Canberra – Find all of Canberra's Boxing Day sales here
Adelaide – Find all of Adelaide's Boxing Day Sales here

Brisbane – Find all of Brisbane's Boxing Day sales here
Perth – Find all of Perth's Boxing Day sales here
Darwin – Find all of Darwin's Boxing Day sales here
Hobart – Find all of Hobart's Boxing Day sales here

Boxing Day FAQs

As well as offering an extra day off after Christmas to recover with family and friends, Boxing Day is one of the major sales events of the year. Major stores drop their prices to clear stock and attract new customers via the Boxing Day sales, with bargains of 50% or more off often featuring. We like to think of it as the day you give a gift to yourself!
Sales that don't go live until Boxing Day itself generally start at midnight as Christmas Day gives way to Boxing Day. That said, many retailers have been eager to get their Boxing Day sales live before this in recent years. In general, as the cut off for Christmas delivery passes, you'll start to see more and more deals being unveiled.

Image source: Getty

Thank you for your feedback!

Written by

Clare Lee

Publisher

Clare Cribbin is the global shopping deals publisher at Finder. She started in the Australian team hunting down the best shopping deals on the market, producing health and wellbeing articles and creating helpful gift guides. Clare has since taken her Australian shopping knowledge and is now applying it globally. You may be surprised to know that she has a degree in Zoology and a Master of Animal Welfare Science, Ethics and Law. When Clare isn’t busy looking for deals, you’ll find her eating avo on toast, drinking a protein shake or trying out the latest fitness craze. See full bio

More resources on Finder

Boxing Day Sales 2025 | Our full list of 300+ deals revealed