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End of financial year (EOFY) sales statistics 2023

7.3 million Australians plan to shop the EOFY sales.

Quick summary

  • EOFY sales in 2023 will contribute an estimated $26.7 billion to the Australian economy, with the average Australian spending $3,631.
  • The number of Aussies planning to shop the EOFY sales hasn't recovered since the pandemic hit. Just 36% of Australian adults plan to shop, similar to the 37% last year but above the 27% in 2020. This is still well below 2019 levels when three-quarters of Aussies planned to make a purchase (76%).
  • Gen Z is the most likely to shop the EOFY sales this year (57%) and baby boomers the least (16%).

How many Aussies plan to shop the EOFY sales?

  • 36% of Australian adults – the equivalent of just over 7 million people – plan to shop the EOFY sales.
  • The number of Aussies planning to shop the EOFY sales is still well below pre-pandemic levels. Last year a similar number of people (37%) planned to shop and in 2020 the sales event hit a 5-year participation low with just 27% planning to make a purchase.
  • This is still well below 2019 levels when three-quarters of Aussies planned to make a purchase (76%).
  • Nearly 2 in 5 women plan to make a purchase during the EOFY sales period (39%), compared to just over a third of men (34%).
  • Gen Z is the most likely generation to shop this EOFY period, with 57% planning to make a purchase compared to 43% of gen Y, 30% of gen X and just 16% of baby boomers.

How much do people plan to spend on EOFY sales?

  • EOFY sales in 2023 will contribute an estimated $26.7 billion to the Australian economy, with the average shopper spending $3,631.
  • This is up from an average spend of $517 in 2021.
  • Australians will spend the most on their car ($1,340 on average), followed by spending on holidays ($1,051), furniture ($280), electronics ($243) and clothing and shoes ($170).

How are Australians planning to shop?

  • The majority of those planning to shop the EOFY sales will combine online and in-store shopping (52%).
  • A quarter (25%) will only shop online while just under a quarter (23%) will only shop in-person.
  • Gen Y are the most likely to be shopping online, with just under a third (30%) planning to hit their devices for the event. This is followed by gen Z with just over a quarter (26%) planning to shop exclusively online.
  • Meanwhile, baby boomers are the most likely demographic to physically hit the shops (49%), with just over 1 in 5 gen Z saying the same (22%).

Current EOFY deals

Keen for a cheeky bargain? Search for your favourite brand or category using the filters below.

PhonebotPhonebot

Phonebot

Up to 50% off mobile phones, laptops and wearables

Ends

The OodieThe Oodie

The Oodie

Up to $157 off kids' oodie and accessories

eBay AustraliaeBay Australia

eBay Australia

Up to 60% off + FREE shipping on top deals

The Good GuysThe Good Guys

The Good Guys

TV sale starting from just $299

EvaEva

Eva

Up to $552 off bedroom bundles

VansVans

Vans

Up to 64% off sale

SmilePro WorldwideSmilePro Worldwide

SmilePro Worldwide

50% off advanced teeth whitening kit

Ends

MyDealMyDeal

MyDeal

Up to 60% off: Price Drop Sale

NET-A-PORTERNET-A-PORTER

NET-A-PORTER

Up to 80% off sale

ECCOECCO

ECCO

Up to 40% off sale + FREE shipping

FarfetchFarfetch

Farfetch

Up to 60% off women's sale

Just SunniesJust Sunnies

Just Sunnies

Up to 50% off sunglasses

LenovoLenovo

Lenovo

Up to 55% off laptop sale

lululemonlululemon

lululemon

Save on women's activewear

AUSTiCAUSTiC

AUSTiC

40% off Premium Car Charger + FREE delivery

Freedom FurnitureFreedom Furniture

Freedom Furniture

Up to 40% off clearance sale

NewentorNewentor

Newentor

10% off your orders with code

KoganKogan

Kogan

Up to 50% off: Current Deals

Vegie TribeVegie Tribe

Vegie Tribe

Extra 10% off for students, seniors and concession card holders

Boody Eco WearBoody Eco Wear

Boody Eco Wear

60% off men's weekend pullover hoodie

EvaEva

Eva

$200 off your order

PeacelilyPeacelily

Peacelily

FREE shipping and returns

Bespoke BabyBespoke Baby

Bespoke Baby

Up to 50% off + FREE shipping

Vegie TribeVegie Tribe

Vegie Tribe

All you can eat vegan buffet eGift card for just $28

FitTrack AustraliaFitTrack Australia

FitTrack Australia

$25 off iHealth NEXUS Wireless Body Analysis Scale

AmazonAmazon

Amazon

26% off 2-pack Google Nest Cam Smart Security Camera

Ends

SamsungSamsung

Samsung

Up to $400 off selected soundbars

Ends

MyDealMyDeal

MyDeal

10% off $99 on select garden hoses

Ends

HoselinkHoselink

Hoselink

FREE crackle jar on $99+ orders

Ends

HoselinkHoselink

Hoselink

20% off Weeper Hose

Ends