Quick summary
- The average Aussie shopper is expected to spend $2,316 during the 2025 EOFY sales, down from $3,170 last year. While this marks a 27% drop from last year, spending remains strong across key categories.
- An estimated 38% of Australians plan to shop the EOFY sales this year, up from 31% in 2024. That's approximately 8.1 million people looking to score a bargain.
- Travel and leisure top the list of spending categories, as Aussies prioritise experiences and getaways.