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End of financial year (EOFY) sales statistics 2024

6.5 million Australians plan to shop the EOFY sales.

Quick summary

  • EOFY sales in 2024 will contribute an estimated $20.5 billion to the Australian economy, with the average Australian spending $3,170.
  • The number of Aussie's planning to shop the EOFY sales hasn't recovered since the pandemic hit. Just 31% of Australian adults plan to shop, down from 36% last year but above the 27% in 2020. This is still well below 2019 levels when three quarters of Aussies planned to make a purchase (76%).
  • Gen Z is the most likely to shop the EOFY sales this year (53%) and Baby Boomers the least (10%).

How many Aussies plan to shop the EOFY sales?

  • 31% of Australian adults – the equivalent of 6.47 million people – plan to shop the EOFY sales.
  • The number of Aussie's planning to shop the EOFY sales is still well below pre pandemic levels. Last year more than 1 in 3 (36%) planned to shop and in 2020 the sales event hit a five year participation low with just 27% planning to make a purchase.
  • This is still well below 2019 levels when three quarters of Aussies planned to make a purchase (76%).
  • 2 in 5 women (40%) plan to make a purchase during the EOFY sales period, compared to just 1 in 5 men (22%).
  • Gen Zers are the most likely generation to shop this EOFY period, with 53% planning to make a purchase compared to 40% of Gen Y, 25% of Gen X and just 10% of Baby Boomers.

How much do people plan to spend on EOFY sales?

  • EOFY sales in 2024 will contribute an estimated $20.5 billion to the Australian economy, with the average shopper spending $3,170.
  • This is up from an average spend of $3,361 in 2023, and $517 in 2021.
  • Australians will spend the most on a car ($1,217), followed by a holiday ($904), furniture ($327), electronics ($270), and clothing and shoes ($247).

How are Australians planning to shop?

  • The majority of those planning to shop the EOFY sales will combine online and in-store shopping (51%).
  • A quarter (25%) will only shop online while, and the same amount (25%) will only shop in-person.
  • Gen Z are the most likely to be shopping online, with more than 1 in 4 (28%) planning to hit their devices for the event. This is followed by Gen Y with just over a quarter (26%) planning to shop exclusively online.
  • Meanwhile, Baby Boomers are the most likely demographic to physically hit the shops (59%), with almost 1 in 4 Gen Zers saying the same (24%).

Current EOFY deals

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