End of financial year (EOFY) sales statistics 2025

8.1 million Australians plan to shop the EOFY sales.

Quick summary

  • The average Aussie shopper is expected to spend $2,316 during the 2025 EOFY sales, down from $3,170 last year. While this marks a 27% drop from last year, spending remains strong across key categories.
  • An estimated 38% of Australians plan to shop the EOFY sales this year, up from 31% in 2024. That's approximately 8.1 million people looking to score a bargain.
  • Travel and leisure top the list of spending categories, as Aussies prioritise experiences and getaways.

How many Aussies plan to shop the EOFY sales?

  • 38% of Australian adults – the equivalent of 8.1 million people – plan to shop the EOFY sales.
  • The number of Aussies planning to shop the EOFY sales has climbed in 2025, This year, 38% of adults say they intend to shop the sales—up from 31% in 2024, and well above the pandemic-era low of 27% in 2020. While participation is growing, it still trails behind pre-COVID levels, when over three-quarters of Australians shopped the sales in 2019.
  • While this marks a strong recovery, it still falls short of the 76% participation seen in 2019.
  • 2 in 5 women (40%) plan to make a purchase during the EOFY sales period, compared to just 1 in 5 men (22%).
  • Gen Zers are the most likely generation to shop this EOFY period, with 76% planning to make a purchase compared to 40% of Gen Y, 25% of Gen X and just 10% of Baby Boomers.

How much do people plan to spend on EOFY sales?

  • The average Aussie shopper is expected to spend $2,316 during the 2025 EOFY sales.
  • This is down from an average spend of $3,170 in 2024 and $3,361 in 2023, but still significantly higher than $517 in 2021.
  • Aussies will spend the most on travel and leisure ($1,300) on average, followed by home and living ($408), family and lifestyle ($273), and fashion and personal care ($265).

How are Australians planning to shop?

  • The majority of those planning to shop the EOFY sales will combine online and in-store shopping (55%).
  • Over a quarter (26%) will only shop online, while 19% will only shop in-person.
  • Gen Z are the most likely to be shopping online, with more than 1 in 4 (28%) planning to hit their devices for the event. This is followed by Gen Y with just over a quarter (26%) planning to shop exclusively online.
  • Meanwhile, Baby Boomers are the most likely demographic to physically hit the shops (59%), with almost 1 in 4 Gen Zers saying the same (24%).

Current EOFY deals

Keen for a cheeky bargain? Search for your favourite brand or category using the filters below.

Kayo Sports Kayo Sports

Kayo Sports

Stream Kayo FREE for 7 days

UGG EXPRESS UGG EXPRESS
Clearance Sale

UGG EXPRESS

Up to 80% off sale

Get deal
Clearance Sale
Appliances Online Appliances Online

Appliances Online

Up to 58% off laundry packages

Phonebot Phonebot

Phonebot

$120 off Apple iPhone 14 Pro 5G

Appliances Online Appliances Online

Appliances Online

Up to 32% off select soundbars at Appliances Online

Nautica Nautica

Nautica

Up to 50% off sitewide at Nautica

Groupon Groupon

Groupon

EXTRA 10% off Your First Groupon on Goods, Local or Travel Deals

Malaysia Airlines Malaysia Airlines

Malaysia Airlines

Additional 5% off international and domestic flights

Amazon Amazon

Amazon

$20 off your first beauty products purchase

Appliances Online Appliances Online

Appliances Online

26% off Bosch Serie 6 10kg/5kg washer dryer combo

Merry People Merry People

Merry People

Bobbi Gumboots from $159.95 + FREE delivery

Kayo Sports Kayo Sports

Kayo Sports

Get your first month for just $1

BINGE BINGE

BINGE

Check out BINGE with a 7-day free trial

Squarespace Squarespace

Squarespace

Up to 29% off annual plans at Squarespace

Myer Myer

Myer

Up to 50% off kitchen appliances

Origin Mattress Australia Origin Mattress Australia

Origin Mattress Australia

Up to 50% off Origin Mattresses + FREE delivery

Global Shop Direct Global Shop Direct
Exclusive

Global Shop Direct

5% off your orders at Global Shop Direct

Exclusive
Global Shop Direct Global Shop Direct

Global Shop Direct

$120 in FREE gifts on Copper Chef Titan Pan

Renogy Renogy

Renogy

Up to 42% off deep-cycle batteries and inverters

eBay Australia eBay Australia

eBay Australia

Up to 70% off + FREE shipping on top deals

The Good Guys The Good Guys

The Good Guys

TV sale starting from just $245

MyDeal MyDeal

MyDeal

Up to 58% off: Price Drop Sale

ECCO ECCO

ECCO

Up to 40% off sale + FREE shipping

Farfetch Farfetch

Farfetch

Up to 70% off women's sale

AUSTiC AUSTiC

AUSTiC

40% off Premium Car Charger + FREE delivery

Freedom Furniture Freedom Furniture

Freedom Furniture

Further 90% off clearance

Newentor Newentor

Newentor

10% off your orders with code

Boody Eco Wear Boody Eco Wear

Boody Eco Wear

60% off men's weekend pullover hoodie

Peacelily Peacelily

Peacelily

FREE shipping and returns

Bespoke Baby Bespoke Baby

Bespoke Baby

Up to 50% off + FREE shipping

FitTrack Australia FitTrack Australia

FitTrack Australia

$25 off iHealth NEXUS Wireless Body Analysis Scale

Aussie Pharma Direct Aussie Pharma Direct

Aussie Pharma Direct

10% off your first order

Amazon Amazon

Amazon

35% off JELLYPIG Cordless Vacuum Cleaner at Amazon

Ends

Amazon Amazon

Amazon

$200 off ECOVACS DEEBOT T50 Omni Robot Vacuum at Amazon

Ends

Amazon Amazon

Amazon

50% off ECOVACS DEEBOT T30S Pro Robot Vacuum at Amazon

Ends

boohoo boohoo

boohoo

58% off everything sale at boohoo

Trip.com Trip.com

Trip.com

Up to $100 off flights to China and beyond

Myer Myer

Myer

Up to 30% off grill & sandwich makers

Myer Myer

Myer

Up to 20% off portable air conditioners at Myer

Myer Myer

Myer

26% off Cefito Wels 10 Inch Rain Shower Head Chrome at Myer

Myer Myer

Myer

25% Off Tommy Hilfiger women's watches at Myer

Myer Myer

Myer

Up to 57% Off Massagers at Myer

Myer Myer

Myer

Up to 40% Off Ovens, Stoves, and Cooktops at Myer

Myer Myer
$150.95 off

Myer

43% Off MyGenie Pure Max Air Purifier

Get deal
$150.95 off
Myer Myer

Myer

46% off Delonghi Dedica Stainless Steel Coffee Grinder

Myer Myer

Myer

Up to 55% off IPL hair removal devices

Myer Myer

Myer

31% off Livemor Foot Massager

Myer Myer

Myer

15% off Fitbit Versa 4 at Myer

Myer Myer

Myer

Take Further 60% Off Women's Boots and Slippers at Myer

Vistaprint Vistaprint

Vistaprint

Up to 40% off at VistaPrint

Ends

Creative Labs Australia Creative Labs Australia

Creative Labs Australia

$40 Off Sound Blaster Katana SE at Creative Labs

Creative Labs Australia Creative Labs Australia

Creative Labs Australia

41% Off Creative Outlier Free Pro+ at Creative Labs

Creative Labs Australia Creative Labs Australia

Creative Labs Australia

21% Off Zen Air SXFI from Creative Labs

Fantastic Furniture Fantastic Furniture

Fantastic Furniture

Up to $211 off at Bridge furniture

Flight Centre Flight Centre

Flight Centre

Up to 40% Off Fiji Flight at Flight Centre

Ends

Novo Shoes Novo Shoes

Novo Shoes

Nothing over $40 at Novo Shoes

Smileflex Smileflex

Smileflex

Up to 20% Off Sale at Smileflex

Emma Sleep Emma Sleep

Emma Sleep

Up to 45% Off Clearance at Emma Sleep

Emma Sleep Emma Sleep

Emma Sleep

Up to 46% off bedroom bundles at Emma Sleep

Contiki Contiki

Contiki

Up to $1200 Off Last Minute Europe Trip at Contiki

Lenovo Lenovo

Lenovo

Up to 37% off Lenovo Tablets and Motorola phones

Lenovo Lenovo

Lenovo

Keyboards and mice from $9

Lenovo Lenovo

Lenovo

Up to 37% off Lenovo workstations

Lenovo Lenovo

Lenovo

Up to 33% off Lenovo monitors

Lenovo Lenovo

Lenovo

Up to 42% on selected servers and storage at Lenovo

Lenovo Lenovo

Lenovo

Up to 36% off Lenovo Legion & gaming PCs

Lenovo Lenovo

Lenovo

Up to 38% off: Lenovo Yoga and Ideapad Sale

Squarespace Squarespace

Squarespace

28% off annually: Squarespace Plus Plan


Latest EOFY guides and news

End of financial year sales

EOFY 2026 The Good Guys sales

If you're in the market for a new washing machine or heater, head straight to the end of financial year sales at The Good Guys.

Sources

Susannah Binsted's headshot
Consumer advocate

Susannah Binsted is the international PR manager at Finder. Susannah has a Bachelor of Communication and a Bachelor of International Studies from the University of Technology Sydney. See full bio

More guides on Finder Shopping

Go to site