End of financial year (EOFY) sales statistics 2025

8.1 million Australians plan to shop the EOFY sales.

Quick summary

  • The average Aussie shopper is expected to spend $2,316 during the 2025 EOFY sales, down from $3,170 last year. While this marks a 27% drop from last year, spending remains strong across key categories.
  • An estimated 38% of Australians plan to shop the EOFY sales this year, up from 31% in 2024. That's approximately 8.1 million people looking to score a bargain.
  • Travel and leisure top the list of spending categories, as Aussies prioritise experiences and getaways.

How many Aussies plan to shop the EOFY sales?

  • 38% of Australian adults – the equivalent of 8.1 million people – plan to shop the EOFY sales.
  • The number of Aussies planning to shop the EOFY sales has climbed in 2025, This year, 38% of adults say they intend to shop the sales—up from 31% in 2024, and well above the pandemic-era low of 27% in 2020. While participation is growing, it still trails behind pre-COVID levels, when over three-quarters of Australians shopped the sales in 2019.
  • While this marks a strong recovery, it still falls short of the 76% participation seen in 2019.
  • 2 in 5 women (40%) plan to make a purchase during the EOFY sales period, compared to just 1 in 5 men (22%).
  • Gen Zers are the most likely generation to shop this EOFY period, with 76% planning to make a purchase compared to 40% of Gen Y, 25% of Gen X and just 10% of Baby Boomers.

How much do people plan to spend on EOFY sales?

  • The average Aussie shopper is expected to spend $2,316 during the 2025 EOFY sales.
  • This is down from an average spend of $3,170 in 2024 and $3,361 in 2023, but still significantly higher than $517 in 2021.
  • Aussies will spend the most on travel and leisure ($1,300) on average, followed by home and living ($408), family and lifestyle ($273), and fashion and personal care ($265).

How are Australians planning to shop?

  • The majority of those planning to shop the EOFY sales will combine online and in-store shopping (55%).
  • Over a quarter (26%) will only shop online, while 19% will only shop in-person.
  • Gen Z are the most likely to be shopping online, with more than 1 in 4 (28%) planning to hit their devices for the event. This is followed by Gen Y with just over a quarter (26%) planning to shop exclusively online.
  • Meanwhile, Baby Boomers are the most likely demographic to physically hit the shops (59%), with almost 1 in 4 Gen Zers saying the same (24%).

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Consumer advocate

Susannah Binsted is the international PR manager at Finder. Susannah has a Bachelor of Communication and a Bachelor of International Studies from the University of Technology Sydney. See full bio

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