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A few years ago, 55-inch TVs were the most popular size in Australia because they fit perfectly in almost any lounge room or master bedroom. While larger 65-inch screens are now more popular, a 55-inch TV is still a great option. We surveyed thousands of Australians to find out which brands they trust to deliver the best picture and performance in this competitive size.
Based on the 2025 Finder Retail Awards, here is how Australian consumers rated the top TV brands across the five key decision categories.
This category measures overall customer satisfaction and emotional connection to the brand. It answers the question: "Do you love this product?"
Samsung takes the top spot for customer satisfaction. Owners consistently rated praised the versatility of Samsung's TVs. In the 55-inch range, that includes the art-inspired 'The Frame' and their high-performance gaming OLEDs.
Popular 55-inch models:
We asked Australians which brand they trust most to deliver reliability and longevity without technical faults.
Reliability is key for a daily driver TV. Samsung proved to be the most trusted name in Australian households, with voters citing long lifespan and software stability.
Reliable picks:
This score is based on the percentage of owners who would actively recommend their TV brand to a friend or family member.
An incredible 97% of Samsung television owners surveyed said they would recommend the brand.
Most talked about models:
This category balances the price paid against the performance received to find the best bang for buck.
Samsung may be a premium brand, but their sheer range of 55-inch options—from entry-level crystal displays to high-end OLEDs—secured the win.
Best value models:
This category rates the build quality, picture fidelity, and sound performance.
Completing the clean sweep, Samsung takes out the award for quality. Their Neo QLED and OLED panels offer market-leading brightness and vibrancy.
Highest quality models:
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5For this list, we relied on data from the Finder Retail Awards. We collected data from over 60,000 customer responses across varying retail categories. For the TV category, we analysed detailed feedback from over 2,000 qualified TV owners.
We asked customers to rate their brands on:
The 55-inch television is the "standard" size for Australian homes, which is both a blessing and a curse. While it means you have the widest range of options to choose from, it also means navigating a confusing sea of acronyms and price points. Here is what you need to prioritise to filter down your choices.
At 55 inches, the battle between OLED and Mini-LED is fierce. OLED panels (found in LG and Sony high-end models) offer perfect blacks and infinite contrast, making them the undefeated champion for movie nights in dark or dim rooms.
However, if your TV is in a sun-drenched living room with floor-to-ceiling windows, an OLED screen might struggle with glare. In that scenario, a Mini-LED TV (like Samsung's Neo QLED) is often the smarter choice. These screens can get significantly brighter than OLEDs, allowing them to punch through daytime reflections and maintain vibrant colour even at high noon.
The 55-inch size is incredibly popular for console gaming, often doubling as a bedroom screen for a PS5 or Xbox Series X.
If you are a gamer, do not settle for a standard 60Hz panel. You should look for a TV with a native 120Hz (or 144Hz) refresh rate and HDMI 2.1 ports. This technology allows for smooth motion and rapid response times, giving you a competitive edge in fast-paced shooters and racing games.
Many budget 55-inch TVs cut costs by sticking to 60Hz panels, so check the spec sheet carefully if gaming is a priority.
Unlike massive 85-inch or 100-inch screens that require new furniture or wall mounting, a 55-inch TV is designed to fit on existing entertainment units, but there is a catch. Many modern TVs have moved away from a central pedestal stand to two separate "feet" located at the far edges of the screen.
Before you buy, measure the width of your current TV cabinet. If your cabinet is narrower than the TV, you might find that the feet don't fit, forcing you to buy a new stand or a third-party central mount. If your furniture is narrow, look specifically for models with a central stand design.
As TV technology has improved, screens have become impossibly thin. While this looks sleek, it leaves almost no physical space for speakers to move air. The result is that even premium 55-inch TVs can sound tinny or flat, with dialogue getting lost in the mix.
When budgeting for your new TV, we strongly recommend setting aside a few hundred dollars for a dedicated soundbar. Even an entry-level soundbar will vastly outperform the built-in speakers, providing the clarity and bass depth that modern 4K content deserves.
You can check out our picks for the best soundbars to help get you started.
Every brand runs a different software platform, and this dictates how you will interact with your TV every day.
Samsung uses Tizen, LG uses WebOS, and Sony/TCL use Google TV.
While all of them support the major apps like Netflix, Disney+, and Stan, they differ in usability. Google TV is generally considered the most flexible and has the widest app support. Samsung's Tizen integrates brilliantly if you have a Samsung phone or smart home devices, while LG's WebOS is famous for its "Magic Remote" that lets you point and click like a mouse.
Consider which ecosystem you are already comfortable with before committing.
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