Black Friday Sales 2025: Best early deals in Australia [Updated]

Black Friday and Cyber Monday sales have already started – here are all the best early deals you can find right now.

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Don't wait until November 28 to start saving. Black Friday deals are already available across retailers like Shein, Amazon, JB Hi-Fi, The Good Guys, Dyson, Ninja Kitchen and Myer, with fresh deals appearing at regular intervals.

Our live deals tracker is updated with the best sales and biggest discounts we can find, multiple times per day. Bookmark this page now and keep checking back.

Deals you can get right now

Use the filters to search by brand, category or product name.

Bon Charge Bon Charge

25% off sitewide at Bon Charge

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Kogan AU Kogan AU

Up to 70% off Black Friday Sale at Kogan

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Amazon Amazon

37% off Fitbit Versa 4

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Samsung Samsung

Up to $2,000 off at Samsung: Black Friday Sale

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Emma Sleep Emma Sleep

Up to 45% off: Black Friday Sale at Emma Sleep

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KitchenAid KitchenAid

FREE Speckled Stone Ceramic Bowl (worth $199) at KitchenAid

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KitchenAid KitchenAid

FREE Large Baker Stoneware and Oven Mitts at KitchenAid

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KitchenAid KitchenAid

Up to 35% off stand mixer attachments at KitchenAid

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KitchenAid KitchenAid

30% off Semi Automatic Espresso Machine with Burr Grinder at KitchenAid

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KitchenAid KitchenAid

31% off Artisan Tilt-Head Stand Mixer KSM192 at KitchenAid

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eBay Australia eBay Australia

Save 10% with code BLFR10 on eBay

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eBay Australia eBay Australia

15% off with code BLFR15 on eBay

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Global Shop Direct Global Shop Direct
CASHBACK

Up to 4% cashback

Get deal
CASHBACK
Naked Wines Naked Wines
CASHBACK

Up to $15 cashback

Get deal
CASHBACK
Oz Hair and Beauty Oz Hair and Beauty
CASHBACK

Up to 3.5% cashback

Get deal
CASHBACK
Cherub Baby Cherub Baby

30% off with code BF30 at Cherub Baby

Sleeping Giant Sleeping Giant

Black Friday Sale: 30% to 60% off storewide at Sleeping Giant

City Beach City Beach

20% off orders over $100 on full-priced items at City Beach

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Wendy Wu Tours Wendy Wu Tours

Save up to $4,000 per couple on selected 2026 & 2027 departures

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Clearly Clearly

Up to 70% off frames + 50% off all lenses

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Tony Bianco Tony Bianco

Up to 60% off + extra 20% off sale at Tony Bianco

Squarespace Squarespace

20% off any new website plan at Squarespace

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HP HP

Up to 45% off select HP PCs

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HP HP

Up to 40% OFF select HP business PCs

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GHD GHD

Up to 25% off award-winning styling tools + FREE gift

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HP HP

Extra 10% off with code FRENZY

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KitchenAid KitchenAid

35% off 7 Blade Spiraliser Plus with attachments

KitchenAid KitchenAid

Up to 30% off KitchenAid appliances

adidas adidas

Singles Day Sale: Extra 40% off Outlet

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Sephora Sephora

50% Off Beauty at Sephora

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Edible Beauty Edible Beauty

11% Off Beauty Bundles at Edible Beauty

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Edible Beauty Edible Beauty

Black Friday Sale: 30% off sitewide + FREE gift at Edible Beauty

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Eight Sleep Eight Sleep

$350 off Eight Sleep Pod 5 Core

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Under Armour Under Armour

30% off sitewide at Under Armour

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Appliances Online Appliances Online

$99 off Breville Smart Oven Air Fryer BOV860BSS

Appliances Online Appliances Online

31% off Breville the 3X Bluicer Pro BJB815BSS

eBay Australia eBay Australia

67% off Jingle Jollys 2.1M Christmas Tree

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eBay Australia eBay Australia

61% off Black Lord Electric Treadmill

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Sennheiser Sennheiser

$1,000 off Sennheiser HD 820 & HDV 820

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Sennheiser Sennheiser

$420 off Sennheiser Experience Set

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Eva Eva

Get Free Covers For Every Slideaway Sofa Bed Purchase

BONDS BONDS

Up to 50% off sale at Bonds

Dell Dell

13% off your orders at Dell with code: XPSAWAU13

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THE ICONIC THE ICONIC

Up to 30% off Hydration at THE ICONIC

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THE ICONIC THE ICONIC

Up to 40% off Travel & Luggage at THE ICONIC

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THE ICONIC THE ICONIC

20-30% off Designer at THE ICONIC

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THE ICONIC THE ICONIC

30-50% off Dresses at THE ICONIC

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Dell Dell

11% off your orders at Dell with code: DNCPAU11

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THE ICONIC THE ICONIC

Up to 30% off Kids at THE ICONIC

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Nike Nike

Up to 40% off sale at Nike

Dell Dell

5% off your orders at Dell with code: DELLAU5%

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Vet Supply Vet Supply

Up to 15% off on Bravecto at Vet Supply

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Costway Australia Costway Australia

Extra 10% off with code at Costway Australia

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PTC Shop PTC Shop

Black Friday Sale: Save up to 70% off at PTC Shop

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Spacetalk Spacetalk

Black Friday Sale: 40% Off at Spacetalk

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Eight Sleep Eight Sleep

$600 off Eight Sleep Pod 5 Ultra

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Peter Jackson Peter Jackson

Up to $200 off men's suits at Peter Jackson

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Appliances Online Appliances Online

Up to 56% off TVs at Appliances Online

Remedy Drinks Remedy Drinks
Exclusive

15% off sitewide at Remedy Drinks

Exclusive
Creative Labs Australia Creative Labs Australia

Up to 40% off sale at Creative Labs

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Creative Labs Australia Creative Labs Australia

Up to 25% off on bundles at Creative Labs

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Naked Sundays Naked Sundays

Get the Naked Sundays Advent Calendar for just $250 ($350 value)

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Appliances Online Appliances Online

32% off Beko 60cm Vitroceramic 4 Zone Ceramic Cooktop

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Appliances Online Appliances Online

24% off Westinghouse 42L Freestanding Convection Microwave Oven

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Amazon Amazon

27% off Ninja SLUSHi Professional Frozen Drink Maker: $439.99

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Appliances Online Appliances Online

28% off Haier 5.0 kW Pinnacle Hi Wall Split System R/C Air Conditioner

Gymshark Gymshark

Up to 60% off women's gym wear sale

Gymshark Gymshark

Up to 70% off Gymshark accessories

Gymshark Gymshark

Up to 60% off men's gym wear sale

Kogan Kogan

Up to 75% off Smart Watches on Kogan

Amazon Amazon

32% off BondiBoost Blowout Brush Pro Hair Dryer & Hair Brush: $68.20

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Amazon Amazon

22% off Ninja CREAMi Deluxe 11-In-1 Ice Cream & Frozen Treat Maker: $353

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Amazon Amazon

52% off Yamaha ZG01 Game Streaming Audio Mixer: $191.83

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Amazon Amazon

27% off Philips 3000 Series Handheld Steamer: $58

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Amazon Amazon

17% off BISSELL SpotClean: $222

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Amazon Amazon

44% off Shark Steam & Scrub Automatic Steam Mop: $251.38

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Taking Shape Taking Shape

Up to 60% off clearance at Taking Shape

Amazon Amazon

55% off Ecovacs Deebot T30S Pro Robot Vacuum: $899

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Amazon Amazon

20% off Philips 4400 Series Fully Automatic Espresso Machine: $959.20

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How did we pick these deals?

Our shopping experts compare thousands of deals, giving you the best offers available today.

Real coupons, chosen by real experts

  • Our dedicated shopping team searches for the best deals every week
  • We don't use AI or third-party organisations - all coupons are sourced in house
  • We only share deals that are actually useful with a focus on big discounts
  • Where possible, we'll road test the deals from and only display working discount codes.
  • Our deals database is updated daily to ensure you always get the best offers
Chris Jager

I recently learned the hard way that Black Friday deals don't last forever. Many stores extend the length of their sales, which can cause shopper hubris to set in. I had my eye on an instant camera which was 30% off. Like Homer Simpson trying to meet Mr T, I kept telling myself I'd buy it little later. Then the deal disappeared. The moral of the story is: grab it while it's cheap!
— Chris Jager, Finder shopping expert

What stores are having Black Friday and Cyber Monday sales?

Nearly every online retailer is running a Black Friday and Cyber Monday sale this year. Some will be going all out with up to 80% off everything in-store. Sites to bookmark include the following:

Dyson
ebay
LEGO
Myer
Lovehoney

With the cost of living continuing to skyrocket, Black Friday and Cyber Monday deals will take on a special importance in 2025. Here's what you need to know about Black Friday dates, sales, shopping tips and much more. Make sure you don't miss out.


Our picks of the best early Black Friday deals

Best mattress deals: Up to 45% off Emma, 60% off at Sleeping Giant, up to $600 off at Eight Sleep


Black Friday mattress sales

Eight Sleep
Sleeping Giant
Emma
Koala
  • Up to 30% off everything
Eva
Ecosa
  • Spend and Save: Up to 30% off everything
Origin
Newentor

Check out more of the best Black Friday mattress sales available in Australia.

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Black Friday retail sales: JB Hi-Fi, IKEA and more

Black Friday isn't just about online sales, though you can find generally find bigger discounts online. Many Australian retailers also offer in-store sales for the Black Friday sale period.

  • JB Hi-Fi's Black Friday sale promises big discounts on big-name tech and appliance brands.
  • During previous Black Friday sales, Woolworths has taklen 50% off the price of more than 2,000 products. Don't be surprised if the supermarket giant looks to top this feat in 2025.
  • Kmart's last year launched a massive Black Friday homewares sale, available in-store and online.
  • Big W is getting in on the action this Black Friday. Expect a week of discounts across its broad range of products.

Who has the best Black Friday deals?

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1. Amazon Australia

Online retail giant Amazon goes in hard for Black Friday, even though it also runs its own Amazon Prime Day sale just a month beforehand. Look out for big discounts on Kindles and other Amazon-branded gadgets, and extra bargains for Amazon Prime members

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2. The Good Guys

If you're in the market for appliances then The Good Guys is going to be your go-to this Black Friday, with specials across the board. The sale includes televisions, barbeques, laptops, headphones and a wide range of other items.

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3. THE ICONIC

Black Friday is one of the biggest shopping days of the year and we see fashion retailer fave THE ICONIC offer up some great deals for the event every time. If you're looking to stock up on fashion, footwear and accessories for men, women and kids, you'll definitely want to check out what's on offer at THE ICONIC this Black Friday.

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4. David Jones

David Jones is always one of the most popular stores to hit up for Black Friday, especially for homewares and electrical. In 2024 it offered big up to 50% off toys and books.

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5. eBay

eBay is a global online marketplace that connects buyers, sellers and collectors selling millions of items at any one time. Once a relatively humble site for hobbyists, the success of eBay now attracts big-name retailers that offer exclusive deals and sales on eBay. This year, eBay will be offering amazing Black Friday deals across tech, home, fashion, beauty and more.


Black Friday dates, origins and shopping tips

New to Black Friday? Here are the key things you need to know, including when it starts, how it works and what to expect from Cyber Monday.

What is Black Friday?

Black Friday shopping spree

Black Friday is a major global shopping event. Taking place annually on the first Friday after the US holiday Thanksgiving, the date originally became famous as the beginning of the Christmas shopping season.

As retailers noticed the spike in sales at this time, they began prominently advertising major sales, in turn leading to increased consumer demand. The cycle of savings has continued to make this event truly unmissable.

Now, you can expect the majority of your favourite retailers to offer deals of some kind during Black Friday and the surrounding weeks. Often, Black Friday brings the biggest discounts you'll see all year, and the event is in competition with Boxing Day as Australia's largest sales event.

When is Black Friday in 2025?

Black Friday officially kicks off at 12am on Friday 28 November 2025, but stacks of retailers will be starting their sales early.

For bricks-and-mortar Australian stores, the sales will start at the beginning of the day on Friday. Some retailers only run a single day of sales, but many now stretch their deals across the weekend and into Cyber Monday.

When is Cyber Monday 2025 in Australia?

Cyber Monday falls on 1 December 2025. Historically, this event has been about online-only deals. These days, both online-only and physical stores both often release additional deals purely for Cyber Monday.

Keen to shop international sales? Since the US is a day behind Australia, Black Friday occurs there on our Saturday. We recommend keeping an eye out for any incoming US deals that provide international shipping. Stores like YOOX and Net-a-Porter often feature discounts on pricey items and ship to Australia.

All in all this sale period is jam-packed with some pretty huge savings. You'll want to keep an eye out between 28 November and 1 December, with the majority of sales falling on the Friday and Monday.

Check out our complete Cyber Monday hub page to find out even more about this event.

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Get Christmas sorted this Black Friday

Black Friday Christmas

Simply put, Black Friday is an ideal opportunity to get your Christmas shopping done.

With savings available on just about every product category, you should have no trouble finding a discount on almost any prospective gift.

To effectively leverage Black Friday for Christmas, you'll first need to assemble your list of gifts. If you need to some help in this regard, check out our complete Christmas gift idea guide for 2025.

Then, simply keep track of Black Friday sales with Finder's ongoing coverage to find out the best places to score your perfect gifts at discount prices.

Alternatively, simply searching for a specific product on Black Friday itself is likely to bring forth some sizeable savings, depending on its popularity.

Why is it called Black Friday?

There are competing theories as to the origin of the term "Black Friday".

The term was used to describe an event known as the Panic of 1869, in which financiers Jay Gould and James Fisk bought up a large supply of gold in an attempt to corner the market. In response, president Ulysses S Grant instructed the treasury to release a huge quantity of gold, causing prices to drop by 18%. Gould, Fisk and other prominent Wall Street figures were ruined as a result.

Usage of the term resurfaced in the 1950s among police officers in the north-eastern United States. They used the phrase to describe the crowds, traffic congestion and other chaotic events that marked the beginning of the Christmas shopping season.

A final theory is that the term refers to the sales event prompting companies to begin to operate at a profit, or "in the black".

How do Black Friday sales work?

Black Friday functions much like many other sales events. In some cases, you might need a specific discount code to enjoy a deal. You'll also see many other deals available outright, with no need to enter a code.

Retailers such as eBay and Amazon may offer superior deals for members of their subscriber programs (eBay Plus and Amazon Prime, respectively.)

If you haven't previously signed up for these programs, Black Friday is the perfect time to start up a free trial to secure seasonal savings.

Given how vast Black Friday deals can be, it's wise to go in prepared. Keep up with Finder's ongoing coverage of the event to ensure you're securing the top deals.

Are Black Friday sales real?

As long as you stick to using trusted websites and stay on the lookout for potential scams, you can rest assured that Black Friday deals are real. Be vigilant when it comes to unknown retailers offering deals that seem too good to be true and unsolicited emails or other communications.

Following last year's Black Friday sales season, the Australian Consumer and Competition Commission (ACCC) found that a number of retailers had engaged in deceptive advertising practices regarding the size and significance of their Black Friday discounts. This led to major retailers paying heavy fines earlier this year.

In 2023, Australian consumers lost over $8 million in online shopping scams.

Am I protected when I shop on Black Friday?

All purchases made online in Australia on Black Friday are covered under consumer protection legislation.

Anything you buy from a company online is subject to the protections offered under Australian Consumer Rights law.

Find out more about your basic rights as a consumer here. Some of your fundamental rights include the right to acceptable product quality and the right to purchase products that match descriptions supplied by the business.

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Why do Black Friday and Cyber Monday sales matter for Australians?

One simple reason: Savings.

A Finder survey of 1,011 Australians revealed that more Australians take part in Black Friday compared to Boxing Day. This year, 40% of surveyed Aussies are planning to shop the Black Friday sales, which is a huge increase over the 29% who responded in 2024.

Once the biggest sale event of the year, Boxing Day is now a distant second on the sale event calendar, with 29% planning on shopping the sale.

According to the research, Aussie shoppers are on track to spend as much as $4.5 billion on the Black Friday sales this year, making it a massive event not just for shoppers, but for retailers as well.

What did you buy OR plan on buying during the sales season this year?
Clothes/shoes69%
Electronics/gadgets36%
Beauty/makeup/skincare31%
Toys28%
Accessories (e.g. jewellery, handbags, hair clips, etc)25%
Food/alcohol25%
Manchester/homewares18%
Furniture17%
Travel15%
White goods12%
Other4%
I don’t plan on buying anything4%
Source: Finder survey of 501 respondents that responded ‘yes’ to shopping during the sales season, October 2022
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Black Friday tips and tricks: How to get the best Black Friday deals

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  • Start checking early. Many retailers publish their deals before Black Friday, meaning you have time to compare your options and really find the best bargain. Take advantage of Finder's ongoing coverage so you're across all the best deals.
  • Compile a wish list. The Black Friday madness includes deals on all sorts of products. Get organised and create a wish list of items you really want, so you can focus your efforts. That also helps to stop you from over-spending.
  • Set your budget. With the cost of living an ongoing concern for almost all Australians, it's very important you set a reasonable budget and stick to it this Black Friday.
  • Stay social. Expect retailers to take to social media to inform customers of the latest sales. Follow big brand accounts and turn on notifications so you're immediately aware of their latest posts.
  • Shop around. Don't dive on the first deal you see. You might find a better offer elsewhere. For example, Apple is notorious for offering lacklustre Black Friday deals. Check out alternatives like eBay and Amazon for a bigger and better discount.
  • Look at historical pricing. Some retailers cynically "adjust" pricing a few weeks out from Black Friday to make it look like you're getting a better deal. If you have your eye on a partcular product, make a note of the street price at least 2 weeks before the sale starts. Price trackers like CamelCamelCamel can also help in this area.
  • Make sure the retailer ships to Australia. If you're choosing to buy from overseas, you can still access many Black Friday deals. If a store doesn't ship to Australian addresses, you can use services like Australia Post's ShopMate service, which provides you with a US postal address to get items shipped to, before delivering them to Australia.
  • Don't forget that electronics might not work. Tech items from overseas will have different power plugs and might not meet Australian safety standards. Imported mobile phones may not work with Australian networks. If you're unsure, stick with local retailers. And if you do buy from overseas, remember to factor in shipping costs.
  • Spreadsheets are your friend. If you're a truly dedicated shopper, consider setting up a spreadsheet tracking the price of any products you have your eye on. Simply enter the pre-sale price of a product and compare it to any deals you come across. It might seem extra, but come 28 November you'll be glad you put in the work.
  • Get your accounts in order. Black Friday deals can sell out in a flash, so now's the time to ensure you have an account created with any retailers you plan to shop with. This will ensure you can breeze through the checkout process.
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Black Friday vs Cyber Monday

Black Friday and Cyber Monday are two of the biggest sale events of the year. This year, Black Friday is on Friday 28 November and Cyber Monday will be on Monday 1 December.

When these two sale events started, they had a clear differentiation. Black Friday was predominantly held in-store and Cyber Monday was all about online sales. Now, Black Friday sales are now both in-store and online, and some physical stores run Cyber Monday sales too. But which day has better discounts?

This very much varies depending on the retailer. If you wait to get a better deal on Cyber Monday then that could lead to bigger savings, but you also run the risk of the hot-ticket items selling out.

If you're shopping for tech items, you're probably better off doing most of your shopping on Black Friday. Tech is one of the most popular shopping categories during this day and products tend to sell out. Fashion and beauty sales often continue over the weekend but if there are any cult brands you're after like Nike or Wrangler then buy them early.

Our suggestion? If you see a Black Friday deal that's a good saving and has your product in stock, we'd buy it then and there. Lots and lots of Australians are now shopping during this sale period between 28 November to 1 December so you won't want to miss out.

More Black Friday guides

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Black Friday frequently asked questions

Chris Jager's headshot
Written by

Lead shopping editor

Chris Jager is the lead shopping editor at Finder, specialising in consumer technology and hunting down the best deals. With over 15 years of experience as a full-time journalist, Chris has provided expertise to many leading technology publications, including PC World, Australian Gamepro, Good Gear Guide, ARN, IT News, PC Authority, CRN, GameSpy, Gizmodo, Business Insider, MSN, Kotaku, Lifehacker Australia, Sydney Morning Herald and The Age. Before joining Finder, Chris was the editor of Lifehacker Australia for five years. He has a Bachelor of Communications in Journalism from the University of Western Sydney. Outside of Finder, you'll find him playing with retro 80s computers while juggling 3 TikTok-obsessed daughters. See full bio

Nick Broughall's headshot
Co-written by

Contributing Publisher

Nick Broughall is a leading Australian technology journalist and writer, and was the global group publisher across shopping, travel, tech, streaming and reviews at Finder. An award-winning journalist with over 20 years' experience writing about technology, Nick has edited leading tech publications, including Gizmodo, TechRadar and T3 Magazine, as well as contributing to CNET, the Sydney Morning Herald, Lifehacker, news.com.au and many more. In 2016, he was awarded the Best Reviewer title at the 14th Annual IT Journalism Awards and has been a finalist for Best Reviewer, Best Consumer Technology Journalist and Best News Journalist on multiple occasions. In 2022, he founded BTTR, a review site dedicated to helping Australians buy better. Nick has a Bachelor of Media and finds joy in solving problems with technology. See full bio

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