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Top 16 sites to buy watches online

Time for a new watch? Check out our guide on the best places to buy a new timepiece online.

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If you’re after a new watch for yourself or as a gift for someone else, you’re spoiled for choice. No, seriously. There's a wealth of online stores that sell more than an armful of watches out there.

Make sure you shop at the right place for that perfect timepiece with our guide on the best sites to buy watches online.

Deal

44% off Garmin Fenix 7 GPS Watch

Verified Today Expires 21 Jul 2024
Deal

Up to 50% off Garmin smartwatches

Verified 4 days ago
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44% off Samsung Galaxy Watch 3 4G/LTE 45mm

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15% off Apple Watch Series 9: $596

Verified Today Expires 22 Jul 2024
Deal

57% off CASIO Men's G-Shock 5700 Style Digital Watch: $97.57

Verified Today Expires 22 Jul 2024
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39% off Garmin Venu 2 Smartwatch: $411.76

Verified 3 days ago Expires 21 Jul 2024
Deal

HEYMIX 3 in 1 Wireless Charger from $46.99

Verified 4 days ago
Deal

Apple Watch SE (2nd Gen): $388

Verified 4 days ago
Deal

Apple watches from $269

Deal

25% off Calvin Klein Black Leather Men's Watch

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Arktastic

Arktastic

Apart from a huge range of k-beauty, sunglasses, scented candles and sustainable clothing, Arktastic offers various watches by top brands like Armani Exchange, Micheal Kors and many more. Refresh your wardrobe with the latest collection of timepieces available here.

  • Free shipping on orders above 45 AUD
  • Easy returns
  • Afterpay, Zip, Humm accepted
Go to Arktastic
Myer

Myer

Myer is a highly popular store both online and off. Get everything in the way of modern homewares, fashion and more here, including a large selection of watches for men and women.

  • Afterpay and Humm available
  • Free delivery on orders of $49 or more
  • Choose "Click & Collect" during checkout to shop online and pick up your purchase at a location convenient to you
Go to Myer
Swarovski

Swarovski

Founded in 1895, Swarovski quickly found fame for its high-quality and brilliant glass crystals. Its range includes jewellery, sculptures and figurines, couture, watches, homewares and chandeliers.

  • Choose which day you would like your order to arrive (available for deliveries Monday to Friday only).
  • Free shipping on orders worth $150 or more
  • 30-day returns policy
Go to Swarovski
Amazon

Amazon

Online giant Amazon is constantly adding products to the site, which means there’s always something new to shop. It also makes it easy to compare prices on similar items to get yourself the best possible price.

  • Free shipping on eligible items with Amazon Prime membership
  • Easily compare prices on similar products
  • Huge product range
Go to Amazon
eBay

eBay

Whether you are looking for a simple wristwatch or a timeless luxury timepiece, you are sure to find the perfect watch that suits your lifestyle, fashion sense and budget at eBay.

  • Choose from a wide variety of products and sellers
  • Read reviews from other buyers
  • You have complete buyer protection
Go to eBay
THE ICONIC

THE ICONIC

One of Australia’s favourite online retailers of fashion and accessories, THE ICONIC sells a variety of watches for men and women.

  • Free shipping on orders $75 or more
  • Same-day shipping available in Sydney and Melbourne
  • Free returns for 30 days
Go to THE ICONIC
boohooMAN

boohooMAN

BoohooMAN is the men’s department of leading international fashion retailer Boohoo. It offers on-trend and affordable clothing, shoes and accessories with a range of shipping options, and covers the GST on all orders for Australian customers.

  • Afterpay available.
  • Don’t pay GST.
  • Order tracking.
Go to boohooMAN
ASOS

ASOS

Popular online store ASOS has enjoyed a rapid rise in popularity, brought on by its well-priced fashion, fast shipping and straightforward returns policy.

  • Free shipping on orders $40 or more
  • 10% discount for students
  • 28-day returns policy
Go to ASOS
Kogan

Kogan

Kogan is a completely Australian-owned online business that specialises in low-priced televisions, cameras, computers, home appliances, fashion items and accessories.

  • Buy now, pay later with Afterpay, Klarna, Humm and more
  • Great customer service
  • Free shipping and other perks for Kogan First members
Go to Kogan
David Jones

David Jones

David Jones is renowned for variety and quality. You’ll find watches here by many of the world’s most trusted brands.

  • Free delivery on orders over $100
  • Same-day delivery available in Sydney
  • Loyalty points available with David Jones Store Card
Go to David Jones
City Beach

City Beach

City Beach started out as a small surf shop in Brisbane and has enjoyed rapid growth. Today, it is a popular online store with free shipping and a flexible returns policy.

  • Free shipping on orders $80 or more
  • 100-day returns policy
  • Express shipping and tracking available
Go to City Beach
Mr Porter

Mr Porter

Mr Porter is part of the Net-A-Porter empire and stocks a wide range of watches from the world’s favourite watchmakers, Mr Porter also runs a website filled with up-to-the minute fashion advice.

  • Free Australian shipping on orders £200 or more
  • 28-day returns policy
  • A large collection of the world’s best brands
Go to Mr Porter
SurfStitch

SurfStitch

Started in 2008 by two friends from Sydney’s Northern Beaches, SurfStitch has grown into a hub of surf, skate and snow gear. You’ll find a wide selection of fashion on offer, including watches.

  • 30-day returns or exchange
  • Pay by Paypal, credit card or Afterpay
  • Free delivery over $75
Go to SurfStitch

Top watches for the season

Bremont ALT1-WT/BL World Timer Automatic Chronograph Watch
Bremont ALT1-WT/BL World Timer Automatic Chronograph Watch

Mr Porter

Shinola The Runwell Chronograph Stainless Steel and Leather Watch 47mm
Shinola The Runwell Chronograph Stainless Steel and Leather Watch 47mm

Mr Porter

RIP Curl Linden Leather Watch Rose Gold
RIP Curl Linden Leather Watch Rose Gold

SurfStitch

G Shock GSTS100G-1A G-Steel Watch Gold Black
G Shock GSTS100G-1A G-Steel Watch Gold Black

SurfStitch


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Which retailers offer free delivery?

  • Arktastic: Free shipping on orders over $45
  • Myer: Free shipping on orders over $99
  • Swarovski: Free shipping on orders over $120
  • Amazon: Free delivery on eligible orders with a Prime membership
  • eBay: Free shipping from millions of sellers
  • THE ICONIC: Free shipping on orders over $75
  • ASOS: Free shipping on orders over $120
  • Kogan: Free shipping for Kogan First members and on marked items
  • David Jones: Free express shipping on orders over $100
  • City Beach: $2 for orders over $90
  • SurfStitch: Free shipping on orders over $100

Where can I buy luxury watches?


Who sells Swiss watches online?


Who sells Seiko watches online?


What kind of watches do these retailers sell?

Women’sMen’sAnalogueDigitalPrice point
THE ICONICLow to high-end(watches from $10 to $999)
David JonesMid-range to high-end (watches from $89 to $7000+)
boohooLow-end (under $30)
General Pants Co.Low to mid-range (watches from $39.95 to $250)
General Pants Co.Mid-range (watches from $450 to $700)
Mr PorterMid to high-end (watches from £146)
SurfStitchLow to high-end(watches from $39.95 to $1599)
ASOSLow to mid-range(watches from $15 to $840)
City BeachLow to mid-range (Watches from $19.99 to $749)
Miss SelfridgeXLow range (watches under £30)
Low to high-end(watches from $35 to $8000)
Hallenstein BrothersLow range (watches under $20)
DadShopXLow to mid-range (watches from $54.95 to $199)
Mid to high-end (watches from $165 to $1460)
High end (watches from $1140 to $41,817.50)
oo.com.auLow to high-end (watches from $19.95 to $1496)
Grays OnlineVaries by auction

Want to save when you buy watches online? Use one of our coupons:

Deal

Up to 70% off selected styles

Expires 21 Jul 2024
Enjoy huge discounts on clothing, accessories, swimwear, and more at City Beach. Valid for a limited time only. T&Cs apply.
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Up to 50% off sandals & sliders

Shop and enjoy up to 50% off selected sandals and sliders at boohooMAN. While stocks last. T&Cs apply.
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Shoes Sale: Footwear starting at $10

Find your new favorite pair of shoes today starting from just $10 at boohooMAN. T&Cs apply.
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Up to 50% off select beauty and gift sets

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Verified Today Expires 21 Jul 2024
Get a $100 Roblox gift card + a FREE virtual item for only $90 at Amazon. Limited time offer and while stocks last. T&Cs apply.
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Up to 20% off Apple Airpods

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Enjoy savings of up to 19% on Apple AirPods on Amazon. Include Apple AirPods 2nd Gen, 3rd Gen, AirPods Max and more. T&Cs apply.
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51% off Tontine Soft & Cosy Sherpa Fleece Electric Blanket

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Get 51% off Tontine Soft & Cosy Sherpa Fleece Electric Blanket when you get it at Amazon: Now $59. Limited time only. T&Cs apply.
Deal Editor's Pick

50% off Amazon eero Pro 6 tri-band mesh Wi-Fi

Verified Today Expires 21 Jul 2024
Get the Amazon eero Pro 6 tri-band mesh Wi-Fi half the price. Was $349.99, now only $174.99. Limited time only at Amazon. T&Cs apply.
Deal Editor's Pick

63% off Amazon Echo Pop with Alexa

Verified Today Expires 21 Jul 2024
Get 63% discount on Amazon Echo Pop Bluetooth smart speaker with Alexa. Now down to $29 (was $79). Limited time only. T&Cs apply.

Popular City Beach coupon codes

Last checked Code description Code
14 Jun 2024 $20 off your first beauty products purchase BEA****
1 Nov 2023 Up to $75 off your first purchase HEY****
11 Jul 2023 25% off sitewide LOV****
10 May 2024 15% off everything for new customers NEW****
13 Feb 2024 30% off everything mens and women's fashion GON****
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Stephanie Yip was the travel editor at Finder and has been writing about travel and lifestyle for over a decade. She has written for a range of travel publications including Thomas Cook Magazine and Showpo. Stephanie has a Bachelor of Communications from the University of Technology Sydney, Australia, and has visited over 50 countries (and counting). She has a passion for sharing her experiences and knowledge of travel and helping consumers stretch their travel cash while on holiday. See full bio

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